‘The more things change, the more they stay the same’, I know it’s a cliche but being so doesn’t make it wrong. The coupon’s origin dates back to 1887 with the Coca-cola company who’s cited as releasing the first coupon. Today, in 2009 the marketing tactic is as strong as ever, if you’re to believe [...]
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If you have not checked out the Facebook Market Place lately – now is probably a good time to do it. Originally opened in 2007, with a few odds and sods like the acquisition of Ooodle– the Facebook Market Place of today is a cross between Craig’s List, Amazon, and Career Builder. You can literally [...]
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Yahoo Shopping has merged with PriceGrabber. In order for your products to be found on both shopping search engines, you need to make sure to sign up for a PriceGrabber account, and upload your data feed.
This is a very simple process and we explain each step with this video tutorial.
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The numbers are in according to one tracking firm, comScore, which tell us just how good, bad or indifferent this past holiday season was from an online perspective. With a 4 % increase over last year I wouldn’t say good or bad and maybe not even indifferent. How about we’ll just take it because let’s [...]
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I know you’ve been waiting with bated breath all holiday season to find out which of the made-up online shopping holidays would be the winner—Cyber Monday for the first time ever? Green Monday again? Brown Monday? Purplish-Blue-Like-a-Bruise Monday?
Sadly, none of the above. Nope, it was some no name: Tuesday, December 15. Coming from behind, that [...]
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With the holidays just around the corner it helps to know at least some of what customers search for in the way of promotions online. You should already know what your customer base likes as far as promos go, but there hasn’t been a better time to take a good look at your shipping policy [...]
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I had the pride and pleasure of interviewing our friend Andy Cotten from Yahoo Search Marketing Monday on our new online radio show Ecom Experts.
Our discussion went into what type of demographic insights should online retailers be considering.
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The holidays are quickly approaching and you should already be pushing promos geared toward that (and have others planned). However, this timely post provides you with a checklist of things to consider while moving toward the holidays.
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I had the honor of interviewing CEO and Founder of WolrdwideBrands.com Chris Malta on our new radio show eCom Experts.
Our discussion: Improving the Shopping Experience & Increasing Sales
An article posted in Yahoo Tech News yesterday states,
“U.S. online sales are expected to rise 8 percent this holiday season, with mass market retailers who can offer discounts [...]
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In the past I’ve touched on this subject, however not until recently did I realize that it seems every store owner I speak with has at least one thing in common. None of them have taken the time to sit down and actually plan out a promotional calendar for their business.
I personally recommend sitting [...]
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