February 26th, 2014
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. How to [...]
February 5th, 2014
Late last year, Amazon acquired some technology and engineers from PoS solutions company Gopago.
January 8th, 2014
There are many pitfalls to running an eCommerce website. Making a winning eCommerce shopping experience means easy to order, fast (and free) delivery, and actually delivering what was ordered.
December 11th, 2013
In 2011, the Moz blog came out with an article: “Schema markup: why you’re behind if you’re not using it”. Almost three years later, this statement is, in my opinion, truer than ever. While doing some online holiday shopping in the past couple weeks, a single product search on Google brought me results that included [...]
November 27th, 2013
If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help you make informed marketing decisions about where to spend display ad dollars, which keywords generate the most revenue, and which websites or search engines send you [...]
October 30th, 2013
Yelp has just released its earnings report for the third quarter. Revenue was up 68% year-over-year at $61.2 million for the quarter.
October 2nd, 2013
Pinterest has won an injunction against a known cybersquatter who will be forced to give up the rights to over 100 domains that utilize pinterest.com typos to direct users away from Pinterest.com, and to his own locations filled with ads and spammy links.
September 4th, 2013
I have been writing a lot lately about features in Google Analytics and Google Adwords that can benefit eCommerce websites (you can check those out here, here, and here), and this post is no different (don’t stop ’til you get enough!).
August 14th, 2013
Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you.
July 24th, 2013
Advanced segments in Google Analytics give users great insight into the finer points of the type of traffic coming to their website. These segments allow you to quickly separate and identify subsets of traffic with predefined and custom segments. For example, you can segment traffic based off of paid search traffic or mobile device traffic. [...]