Groupon launched its redesigned Merchant Center last January 4th. As posted by their Senior Product Manager Amit Koren in an official blog post, the new Merchant Center is a comprehensive dashboard which shows a merchant’s entire Groupon performance, including customer feedback and performance analytics.
Posted in Uncategorized | No Comments »
Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Last month, when I talked about Google’s new strategy–we do everything–I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google’s ambitions. Google [...]
Posted in Uncategorized | 1 Comment »
The Holiday’s are upon us, no turning back now. If you run an ecommerce site, this is go time as consumers are projected to spend over $45 billion, with cumulative holiday spending totaling over $877 billion. With figures like that, many ecommerce owners are counting on the 2011 Holiday season to help bring in a [...]
Posted in Uncategorized | 1 Comment »
There are a lot of phases to the buying cycle. Searchers begin with a thought and then start researching answers via their favorite search engine. As they learn more about their query, they move into shopping and buying modes that hopefully lead them to a satisfied purchase.
Posted in Uncategorized | No Comments »
One of my primary jobs as an ecommerce consultant is helping businesses turn the corner—increasing conversion and website sales. In doing so, I find that many stores I work with have the same things in common. Many feel they are doing the right thing with their website, they believe in their product and customers, and [...]
Posted in Uncategorized | 1 Comment »
Black Friday is less than 60 days away. Yes, you read that correctly. According to research firm comScore, in 2010 E-commerce product sales totaled $142.5 billion, representing eight percent of retail product sales in the U.S. Forrester Research estimates that the U.S. online retail industry will be worth $279 billion by 2015. The lion’s share [...]
Posted in Uncategorized | No Comments »
In the Ecommerce & Retail Search Marketing Tactics session at SMX East 2011 this afternoon Alex Edelstein, Jason James, Laura Thieme, and Lisa Williams are presenting on the challenges facing online retailers. Topics to be covered include how to do well in search results, and how to stand out from your e-commerce competitors with your [...]
Posted in Uncategorized | Comments Off
If, as a potential consumer of website goods, the site in question had the ability to automate the shipping process of ecommerce to the point that recurring customers don’t have to fool with shipping options again, would that increase the value of the site you are making the purchase from?
Posted in Uncategorized | 1 Comment »
Considering the jump from 2009 to 2010 in relation to online spending, can ecommerce sites expect a strong holiday season from potential buyers, even with news of economy woes dominating the news? All things considered, there could still be good news for sites that engage in electronic commerce when the holiday season takes hold.
Posted in Uncategorized | Comments Off
E-commerce websites thrive on quality product descriptions. In fact here is the statistic, that will interest you a lot:- e-commerce conversion rates have seen an increase of 30% more (sometimes 100%) when the content description quality has been bettered. So, not only is the traffic leading to sales, the amount of traffic coming in every [...]
Posted in Uncategorized | Comments Off
