November 27th, 2013
If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help you make informed marketing decisions about where to spend display ad dollars, which keywords generate the most revenue, and which websites or search engines send you [...]
October 30th, 2013
Yelp has just released its earnings report for the third quarter. Revenue was up 68% year-over-year at $61.2 million for the quarter.
October 2nd, 2013
Pinterest has won an injunction against a known cybersquatter who will be forced to give up the rights to over 100 domains that utilize pinterest.com typos to direct users away from Pinterest.com, and to his own locations filled with ads and spammy links.
September 4th, 2013
I have been writing a lot lately about features in Google Analytics and Google Adwords that can benefit eCommerce websites (you can check those out here, here, and here), and this post is no different (don’t stop ’til you get enough!).
August 14th, 2013
Google recently held a Google+ hangout discussing how to utilize ecommerce and goal tracking. it’s actually the second part in a series of hangouts about Analytics, if you’re selling online, this one might be for you.
July 24th, 2013
Advanced segments in Google Analytics give users great insight into the finer points of the type of traffic coming to their website. These segments allow you to quickly separate and identify subsets of traffic with predefined and custom segments. For example, you can segment traffic based off of paid search traffic or mobile device traffic. [...]
July 10th, 2013
Corduro, who operates the consumer app PayMobile, announced a new way for businesses to directly reach their best customers last week, and also simplify commerce and consumer rewards through the consumer mobile payment app . Even though Corduro supports in-store, online, and mobile payments with complete back-office integration, the emphasis on mobile could not have [...]
June 19th, 2013
Google held a Google Shopping webinar last week, which it has now made available for anybody to watch at their leisure. It’s called “Maximizing Profitability with Product Listing Ads,” and covers a variety of tactics for doing just that.
May 29th, 2013
Japan, say hello to Square. The mobile payments platform has just announced that it is now available in your country.
May 6th, 2013
E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton, which were fast to supplement their print catalogs with e-commerce. But with the new [...]