September 3rd, 2014
Nielsen says online purchase intention rates for over half of the twenty-two consumer product categories it measures have doubled between 2011 and 2014. The categories seeing the highest growth are ebooks, event tickets, computer software, sporting goods, toys and dolls, music, videos/DVDs/games, baby supplies, flowers, cars, alcoholic drinks, and pet-related products.
August 13th, 2014
Google announced this week that it has launched a new shipping configuration tool in Merchant Center aimed at making it easier to configure shipping rates. The idea is that this will help merchants’ prices remain consistent with what Google shows users.
July 23rd, 2014
Pinterest and Shopify have teamed up to automatically enable Rich Pins for all Shopify merchants. Rich Pins are pins that contain extra information compared to regular ones. Pinterest has five different kinds: Product Pins, Recipe Pins, Movie Pins, Article Pins, and Place Pins. Obviously the Shopify integration will make use of the Product Pins.
July 2nd, 2014
In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. First off, let’s define terms. Many business people think an e-Commerce website is limited only to those […]
June 11th, 2014
Google announced that Google Shopping Express is bringing overnight delivery to Northern California (from Fresno and Porterville in the south to Eureka and Crescent City in the north). The new overnight service is available immediately in East Bay cities including Berkeley, Concord, Danville, Dublin, Fremont, Oakland, Pleasanton, Richmond, Walnut Creek, etc. It will be rolling […]
May 21st, 2014
comScore put out new findings indicating that desktop-based e-commerce in the U.S. has grown 12% versus the same period last year. According to the firm’s estimates for Q1 2014 U.S. digital commerce sales, desktop e-commerce spending reached $56.1 billion during the quarter. That’s actually the eighteenth consecutive quarter of positive year-over-year growth and the fourteenth […]
April 30th, 2014
Etsy just announced the launch of a new iPhone app specifically for sellers called (appropriately) Sell on Etsy. An Android version will come later this year. “Etsy sellers are conducting more business from their mobile devices than ever before, and we’re focused on making it easier, faster and more efficient for our sellers to run […]
April 9th, 2014
As you load a website, the text you were looking for is surrounded by icon buttons, from Facebook to Pinterest. You can “like” or “recommend” posts, text and items at the click of a button. Although these benign entities lining almost any website seem harmless enough, they are part of a larger structure, referred to […]
March 19th, 2014
It might be tiny, compact and petite but no doubt, it is a small wonder. According to a recent report released by ShopVisible 30% of the e-commerce traffic in 2013 was drawn from mobile devices including those slim and skimpy smart phones and shiny black tablets.
February 26th, 2014
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. How to […]