Google is cutting the ROI on ecommerce SEO and has been for 8+ years. If ecommerce merchants don’t understand the changes below, they’re going to lose market share to savvier competitors. Read on for what you need to do to survive and thrive.
Google is cutting the ROI on ecommerce SEO and has been for 8+ years. If ecommerce merchants don’t understand the changes below, they’re going to lose market share to savvier competitors. Read on for what you need to do to survive and thrive.
We spoke with Matthew Mengerink, VP and GM of eBay’s x.commerce, which offers merchants an e-commerce platform using the “fabric of eBay” and its various products to essentially be the ultimate set of APIs and tools for e-commerce (though it also applies to getting people into brick and mortars with mobile apps).
In the summer of 2011, Yahoo! released an incremental publishing feature on certain Yahoo! pilot stores. It has been announced that this same publishing feature will be applied to all Yahoo! Merchant Solutions and Yahoo! Store accounts, in phases beginning today, and on April 10th.
In a new study called Social Impact by social commerce solutions company Sociable Labs, it’s been found that 62% of online shoppers read product-related comments posted by Facebook friends. The study also has shown that 75% of these shoppers click on the link referrals.
eBay just unveiled its “Watch with eBay” standalone app at the SXSW Interactive Festival, in Austin, TX. The iPad application allows users to shop and make purchases related to what they are watching on TV.
Yesterday saw the annual Drapers Ecommerce Conference at America Square, London, a truly star studded event where some of the hottest brands in fashion this year (including My-Wardrobe, Reiss and Boohoo) came together to talk and discuss the changing dynamics of the World Wide Web, with 5 exciting agendas on the table:
Many excited and eager small business owners start an online store for their business without finding out everything they need before its launch. Later on, they find out they skipped an essential step or are missing a vital element to maintain their e-commerce store. Knowing and understanding everything it takes to start and maintain an [...]
In 2011, UPS reached record numbers, capped off with a 4th quarter which saw a 17% increase in profits. For the entire year, the company enjoyed a 6% year-over-year increase in revenue. They attributed the increase to stronger e-commerce business.
Groupon launched its redesigned Merchant Center last January 4th. As posted by their Senior Product Manager Amit Koren in an official blog post, the new Merchant Center is a comprehensive dashboard which shows a merchant’s entire Groupon performance, including customer feedback and performance analytics.
Mastercard and VISA certainly hope not, but Larry Page wants to be in your wallet. Well, not exactly–he wants to replace your wallet. Last month, when I talked about Google’s new strategy–we do everything–I mentioned that Google is working hard to unseat PayPal, the online payments leader, but I think that I undersold Google’s ambitions. Google [...]