September 27, 2016

CRM Matching – A More Targeted Marketing Strategy

September 21, 2016 Salim Tarazi

Given the “who’s who” list of platforms offering it, CRM matching has truly arrived. And why not? CRM matching is arguably the most advanced way for brands to connect the dots to their target audiences, and then help them deliver targeted messaging. Among its many selling points, CRM matching can […]

Google Updates Merchant Center

August 30, 2016 eCommNewz

Google introduced a new version of its Google Merchant Center today that offer more efficient navigation and makes additional shopping programs easier to find. The Google Merchant Center enables online retailers to connect their products to Google so that their products are included in search results, YouTube and partner websites. […]

Pinterest Enables Video Ads for Ecommerce Marketers

August 17, 2016 eCommNewz

Pinterest rolls out Promoted Video, available only on mobile devices, to make them an even better marketing platform for brands. The trend toward video advertising with social media platforms and the internet in general continues with this Pinterest announcement. According to business intelligence firm L2, Marketers are projected to spend […]

Amazon Reshaping Ecommerce

August 1, 2016 eCommNewz

Amazon recently passed Facebook to become the the fourth-largest US company based on stock market value. By 2020 analysts Rob Sanderson, Managing Director, Senior Research Analyst at MKM Partners, predicts that Amazon will be the largest US company by 2020. “Amazon has a significant position in two of the largest […]

Google Ranking Factors Important to Ecommerce Businesses

July 27, 2016 eCommNewz

What is and isn’t a ranking factor in search? Here are the latest thoughts by industry experts on search ranking factors and particularly Google Ranking Factors as they are in 2016. Content & Links Are the Two Most Important Ranking Signals Eric Enge noted in a post that he participated […]

Uber Now on a 5.5 million Rides Per Day Pace

July 18, 2016 eCommNewz

Ecommerce giant Uber reached the 2 billion ride milestone on June 18, just 6 months after hitting 1 billion according to Uber CEO Travis Kalanick. “It took five years to reach our billionth trip, six months to reach the next billion … and we’ll hopefully reach our third even more […]

How ‘3 Day Blinds’ Drives Business With Google Adwords

June 7, 2016 eCommNewz

Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with the Google Adwords team to illustrate how they effectively drove phone leads using Adwords. What’s interesting is that the company is driving phone calls rather than clicks which are in turn driving in-home appointments which […]

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