April 9th, 2014
As you load a website, the text you were looking for is surrounded by icon buttons, from Facebook to Pinterest. You can “like” or “recommend” posts, text and items at the click of a button. Although these benign entities lining almost any website seem harmless enough, they are part of a larger structure, referred to [...]
March 19th, 2014
It might be tiny, compact and petite but no doubt, it is a small wonder. According to a recent report released by ShopVisible 30% of the e-commerce traffic in 2013 was drawn from mobile devices including those slim and skimpy smart phones and shiny black tablets.
February 26th, 2014
Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. How to [...]
February 5th, 2014
Late last year, Amazon acquired some technology and engineers from PoS solutions company Gopago.
January 8th, 2014
There are many pitfalls to running an eCommerce website. Making a winning eCommerce shopping experience means easy to order, fast (and free) delivery, and actually delivering what was ordered.
December 11th, 2013
In 2011, the Moz blog came out with an article: “Schema markup: why you’re behind if you’re not using it”. Almost three years later, this statement is, in my opinion, truer than ever. While doing some online holiday shopping in the past couple weeks, a single product search on Google brought me results that included [...]
November 27th, 2013
If you’re an online retailer who doesn’t track sales and revenue, then you’re missing out on a wealth of data. Not just any data, but data that can help you make informed marketing decisions about where to spend display ad dollars, which keywords generate the most revenue, and which websites or search engines send you [...]
October 30th, 2013
Yelp has just released its earnings report for the third quarter. Revenue was up 68% year-over-year at $61.2 million for the quarter.
October 2nd, 2013
Pinterest has won an injunction against a known cybersquatter who will be forced to give up the rights to over 100 domains that utilize pinterest.com typos to direct users away from Pinterest.com, and to his own locations filled with ads and spammy links.
September 4th, 2013
I have been writing a lot lately about features in Google Analytics and Google Adwords that can benefit eCommerce websites (you can check those out here, here, and here), and this post is no different (don’t stop ’til you get enough!).