To
get started with pay-per-click search engines requires some preparation. Once
you get everything set up though, this is a very easy promotion method for you
to maintain.
You will need to create a text document or spreadsheet of your information
so that when you are ready to begin your submissions, you can cut and paste your
entries, saving you tim
The first thing that you want to do before you sign up with any of the pay-per-clicks
is to create a good description and list of key words you want to purchase.
It is very important that you select the right key words or you are wasting
your time.
There are, however, some very good tools that you can use to help you select
your key words. Here are an excellent site for helping you select your key words:
Overture Search Engine Suggestion Tool - http://inventory.overture.com/d/searchinventory/suggestion
Once you have selected your key words, write your description of your product
or service. I would recommend that you go to one of the pay-per-clicks, or several,
and use some of the key words you have selected to help you find sites you will
be competing against.
Read some of their descriptions. Which ones make you want to buy their products?
Don't plagiarize, but incorporate the elements of these descriptions in your own.
Also, by searching through a pay-per-click, you'll be able to see bid amounts
(to help you decide how much to bid), you'll also find out if your key words are
as targeted as they should be.
Don't rush
this process. By taking the time to select the right key words and write a good
description, you increase your chances of getting more targeted traffic.
Now, once you have a good description and key words, it's time for you to begin
to submit your site to the pay-per-clicks.
Just as each site is different, so are the pay-per-clicks different. You will
need to select the ones that you think will work best for you based on your site.
Here are a couple of good places you can find pay-per-click search
engines:
http://www.payperclicksearchengines.com
http://www.payperclickguide.com
This next site offers 100s of pay-per-clicks, but they also offer some pretty
neat tools to help you track your campaign as well as bid management: http://www.searchenginespayperclick.com
Once you've selected the search engines that you want to submit to, make sure
that you track your campaigns and manage your bids.
Here are a couple of free tools you can use:
http://www.positionguardian.com/
http://www.ppcsaver.com/
I recommend you track your progress for at least a few days before making any
changes. When you do make changes, change only one thing at a time. That way you
can find which element of your campaign is not working.
Once you're getting sufficient click-thrus and sales, you'll have a easy to
use promotion system that takes only a few minutes a day to maintain.
About the Author:
Jinger Jarrett is the author of the ecourse "How To Really Start Your Business
in 30 Days" and the Ebook "10 Ways to Promote Your Business for Free."
Send any blank email to SBSecourse@parabots.com
to get these free resources.
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