They
weren't the only web site attacked in this manner. Similar attacks have happened
against Yahoo and CNN in the past.
This is the first one that effected me directly... right in the wallet.
Time For Emergency Action
Nobody knew how long Clickbank would be down.
I wasn't going to wait around to find out! I had to take emergency measures to
cope with it.
I
was not only losing sales that couldn't be placed - I was also losing money on
online advertising. Pay per click accounts were sending people to my site which
they couldn't order from.
The first thing I did was pause my pay per click accounts until I got things under
control. This saved me from wasting money on useless advertising.
Alternate Payment Choice
I needed another credit card processor to handle my sales and quick! I was
lucky that I already had a Paypal account in place.
I quickly created Paypal payment links so that customers could pay for my products.
It was a matter of creating the links correctly and changing the webpages to handle
the paypal transactions.
I don't normally use Paypal because Clickbank's affiliate program is exceptional.
In this case, I did not have much choice and it was easy for me to start accepting
money again.
Once
Paypal was up and running, I reactivated my pay per click campaigns. I was happily
rewarded within the hour with a sale... My first in a day.
Thankfully Clickbank was back on its feet after about 3 days or so. I then
switched things back to normal.
Handling My Affiliates
By using Paypal instead of Clickbank, I was denying my affiliates commissions
on traffic they had sent me during this incident. I wanted to make it up to them
as I didn't think it was fair to them.
I did this by averaging out how much commission they had earned in the 30 days
prior to the incident. I divided that total amount by 30 to come up with an average
amount per day they had earned. I then gave them 3 days' worth of this commission
with an explaination of what happened. Ironically, I sent them their commissions
through Paypal so they got them instantly.
I
received excellent feedback from appreciative affiliates. Some of them stated
that my commissions were the only money they made during the time that Clickbank
was down.
How You Can Prepare Ahead Of Time
There is no guarantee that Clickbank or any other payment processor won't be
attacked by hackers again. It is extremely difficult to defend against.
It is smart to have a backup plan in place, just in case.
Here's a good back up plan:
- Get a Paypal account in place now in case you need it
- Create your alternate order pages with the Paypal links and keep them ready
"just in case"
- In the event something does happen, keep good communication going with your
affiliates. They will appreciate it and will likely reward you with more loyal
sales in the future for you
I am sure a lot of lessons were learned during this time. I still love Clickbank,
but now I also have a backup plan I can quickly put into place should anything
like this happen again. You may want to prepare ahead of time also.
About the Author:
Article by Tim Kerber from the Small Business Web Site Learn proven secrets to
make your web site a profitable success. Tips, tutorials, videos, interviews and
more. Click here now -->> http://www.SmallBusinessWebSite.com
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