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Hello eCommNewz Readers,

We dedicated today's issue to the ebusiness discussions from iEntry's new forums for our 4 million subscribers, WebProWorld.com.

WebProWorld is the forum for ebusiness professionals, and its rapid growth is testament to its value to business. Real professionals find help everyday, and we'd like you to come and ask questions or establish yourself as an expert.

Take part in WebProWorld and the chances are good you'll end up in an upcoming issue of eCommNewz, or on our new homepage: PageOne, which highlights the day's most interesting posts.

I hope you find this issue fun and informative. Please email me if you have any suggestions.

Garrett French
Editor

Google AdSense
What is Google AdSense?

According to Google, "Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. Today, many publishers must choose between unsold inventory and untargeted banner ads. Google AdSense improves this situation by delivering text-based Google AdWords ads that are relevant to what your readers see on your pages — and Google pays you."

Google cites these benefits: - Earn money when users click on AdWords ads displayed on your site. - Enhance user experience with relevant ads that will interest your users. - Manage your own account with easy-to-use tools to track your earnings. - Get started fast. Pay nothing to participate, and once approved, serve ads in minutes.

Our WebProNews.com site has published the following articles explaining AdSense: ...
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Google AdSense - A Content Publisher's Dream
By Dan Grossman

Last week Google launched their new advertising service called Google AdSense. AdSense ads are rapidly spreading across the Net thanks to their uniquely relevant nature and high CPC-based payout.

AdSense has actually existed for several months, but only on large sites that could serve millions of impressions per month and advertising networks. With AdSense, you are displaying Google AdWords advertisements, text-based ads that Google normally displays to the right of its search results.

What makes AdSense different from other ad networks is that Google is using its spidering technology to deliver ads targeted to each page's contents. Google already has a huge database of websites and the algorithms to determine what a page's topic is, and uses this technology to custom tailor the ads on each page of the publisher's site to related AdWords advertisements. For example, an AdSense ad on a page about the latest clothing fashions will likely display ads for online clothes shops.

Advertising networks have long allowed you to define the category of your site so advertisers show relevant ads. What makes AdSense unique is that it categorizes each and every page separately and automatically. And if a page is not already indexed by Google, it often sends a special crawler to the page to determine its content so future ads shown on the page will be relevant.

For publishers having little success with current ads or not having enough traffic for CPM deals to be worthwhile, AdSense may be the perfect solution. The high relevancy ensures higher than average click-through rates and all AdSense ads are paid on a per-click basis. The AdSense program is open to sites of all sizes. All you need to do is apply:

https://www.google.com/adsense/