|  Hello
Readers!
The road to ecommerce success is full of detours and pitfalls.
If you've been doing business on the Internet for any time
at all you've certainly learned that this is the case. In
today's issue, read the stories of two ecommerce veterans
- Shelley Lowery and Milana Leshinsky. They've overcome enormous
obstacles, and you'll learn to avoid some potential problems
from their experiences. Jeff Lash joins us with a book review
that just might teach you Why We Buy - check out his thoughts
on the book to find out if it's for you.
Not sure how to plan your small business's growth
on the Web? The Ecommerce Times offers tips on how to best
spend your energy when you're just getting started. The tips
are also great if you feel your business has stalled and you're
not sure what to do. Be sure to read today's news items -
one discusses a new scam involving eBay and Pay Pal, while
the other has some encouraging news about online business.
Happy Reading!
How Small Sites
Can Get Noticed
Ecommerce was so easy in the early days. There was little
competition, and nearly anyone could make a fortune (well,
at least initially) with a reasonably decent product and a
Web site.
Read
the full article
Alive and Well
Is Internet commerce dead? If you read much of the popular
media then you might get that impression. Business failures
make big news. But in fact, this trend of reporting the latest
failed ecommerce ventures is misleading. Online retailing
is in fact hitting a stable and, apparently, sustainable phase.
Even failed business models, like online petfood sales and
travel, are currently doing very well.
Read the full article
E-mail scam tries to fool PayPal users
Scammers are targeting eBay and Pay Pal once again. Many Pay Pal customers have recently received forged emails, supposedly originating from eBay and Pay Pal, that encourage them to disclose sensitive information. The emails are forged and instead are sent by scammers trying to steal users' private information.
Read
the full article
Top Ten Lessons
Learned in Internet Business
By Shelley Lowery
Since starting my Internet business back in 1997, I have
learned many lessons along the way. These lessons have played
a major role in my success, and I'd like to share them with
you.
Read
the full article
If I could
start over... Lessons learned in e-publishing business
By Milana Leshinsky
As my online business approaches its 1st anniversary, I
look back on my efforts and results, trying to summarize
and draw conclusions. What would I have done differently
if I had to start from scratch again? What could I have
done better? If you are just starting out in an information
publishing business, or thinking about going into an e-business,
the information I will share with you could be absolutely
priceless as I will speak completely from personal experience.
Read
the full article
Why We Buy:
The Science of Shopping
By Jeff Lash
“Experience design,” as it’s often used in the online world,
refers to everything a customer comes in contact with when
having experience with a brand—what the colors are, what
emotions the design conveys, how the text is written, ease
of interaction with the web site, how the content is structured,
and much more. Information architects and designers sometimes
forget that there is an offline experience as well; Paco
Underhill’s “Why We Buy: The Science of Shopping” explores
customer experience and consumer behavior as they affect
retail and offline environments.
Read
the full article
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