03.03.04

ConferenceInsider.com

The Site Match Stink

Garrett FrenchBy Garrett French

Apparently, there was a big stink during one session yesterday when Search Engine Watch editor Danny Sullivan pulled Yahoo's Tim Mayer up onstage to discuss Site Match.

Naturally, the issue of pricing came up. Prices for Site Match start out at $49 for the first URL and $10 - $29 for every additional URL submitted. This doesn’t include the cost-per-click fee, which is fifteen to thirty cents per click and varies depending on the industry.

A woman named Jackie Jahosky with Specialty-Life.com stood up to Yahoo by telling Tim that the pricing is going to kill small businesses. Her company is a one person drop-shipping business. She works on a small markets so that price just won't work for her.
“I just don’t like it,” she said. This resulted in the audience applauding her with claps and cheers.

Similar sentiment has already been shown on WebProWorld, a popular forum for e-Business professionals and experts.

WebProWorld"I thought you only get sticker shock from new cars," said Andy Timmins of EveryContractor.com, "I think I will pass for now!"

Marlin Fischer of Fischer Enterprises, Inc., agreed. "I'm not taking out a second mortgage!"

Sullivan responded by saying that eventually everything's going to head towards the paid format. Keep a heads up for that, he says.

It's understandable that as the search engine grows it wants to make more money but you have to wonder if this will end up becoming a repeat of what happened to Netscape…

What do you think of Site Match? Reasonable or over-priced? Join the discussion on WebProWorld, your forum for e-Business.


About the Author:
Garrett French is the editor of iEntry's eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum.


The Nuts And Bolts Of Information Security Part 4: Myths And More

By Mel Davey

If you've been following these articles and thinking about all of the things you should be doing to protect information, your brain is probably on fire by now. This is the forth and final installment and we have only have just touched on some of the possible risks to your vital information.

Don't worry, protecting information is a matter of creating security layers and that is done over time. Make a list of objectives and assign priorities based on actions that will patch the biggest holes in the least amount of time at the lowest cost.

The first article exposed some of the risks and suggested that a risk management program should be set up to create policy. This is your first step. It will make you aware of your vulnerabilities by identifying vital information and creating procedures and methods for protecting that information. This cost you practically nothing.

The second article covered the CISP (Cardholder Information Security Policy) being instituted by the credit card acquiring networks. Even if you aren't running a storefront making credit card transactions, you should find that much of the information provided there is useful across the board.

Read the Full Article


About the Author:
Mel Davey is the creator of ImagineNation (http://imaginenation.com/), a full service E-Commerce Application Service Provider, offering Storefronts, Order Management Utilities, and 3rd party credit card processing.

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