Web Alerts From Google

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04.01.04

Web Alerts From Google
This week, Google introduced a service that emails news and updated results based on user-determined topics of interest.

These mailings contain updates that are taken from the top 10 news results as well as the top 20 search results. If new information is found in these queries, Google emails the alert to the user.

To activate this service, users must visit the Google Web Alerts home page. Enter a search term and the frequency at which you would like to receive these results. Google then begins mailing pertinent updates.
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Digital Envoy Files Suit Against Google
An unfair business practice and misappropriation of trade secrets suit has been filed against search engine giant Google. Digital Envoy, a company that targets ads to consumers, is responsible for the filing.

Digital Envoy, as reported by the Wall Street Journal, claims that Google used its ad targeting software outside of the agreement between the two companies.

In 2000, Digital Envoy partnered with Google to supply software for Google’s AdSense program.
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New wave of Web ads on the way
Internet marketers are promising a new generation of online advertising "lite" that's more effective and less annoying than some current methods, but they could have a hard time convincing jaded Web surfers they're for real.

Highlighting the trend, 180solutions this week will begin promoting a downloadable program that purports to offer a gentler twist on "adware," providing users access to free music downloads and other content in exchange for the right to flash a limited number of ads onto their computer screens.
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Cash out on your content. www.google.com/adsense

Whose Site is it Anyway?
Despite the rapid increase in online commerce, it is estimated that some 85% of transactions are still cancelled at the final 'confirm and buy' page. While some of these aborted purchases are simply down to people changing their minds, many are due to concerns about security and a reluctance to dispatch credit card details and other personal information across the unknown Internet. Maybe this is not surprising given the amount of publicity generated by new cases of Internet hacking and fraud.

People who buy things online may be familiar with the closed-lock padlock in the bottom right hand corner of their screens. While this is meant to provide a sense of security, how many Internet shoppers actually know what it refers to? In fact the padlock is there to show that at that particular time i.e. on the current web page communications with that site will be secured using encryption based on a protocol called SSL - or Secure Socket Layer (see explanation). In an ecommerce transaction, SSL achieves two things. It authenticates to the user the identity of the organisation responsible for the site in question and ensures that any information transmitted between the purchaser's web browser and the merchant's web site is protected from potential eavesdroppers or hackers listening in from anywhere on the Internet.
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Gates: "We're seeing the second internet bubble"
A "mini bubble" has emerged among internet companies, but it likely won't reach the level of the previous dot-com boom, Microsoft chairman Bill Gates said.

"We are back in a mini-bubble era in terms of people expecting a lot of these valuations but I don't think we'll see the same amount of exits the way we did," Gates said on Friday at the software giant's fifth annual online advertising conference, in response to a question.
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Yahoo! Search Technology: Take it for a spin

The 4 Steps To E-Commerce
By now, almost everyone has purchased either a product or service online or knows somebody who has. But if you are interested in selling online, you may not know what is involved in an e-commerce transaction and what services it requires. You can divide e-commerce into four simple parts, each to do a specific task.

Merchant Account

This is the first requirement towards e-commerce. Quite simply, a merchant account is a merchant identification number and a means to deposit funds into your bank account. This is accomplished using either software for your computer or a little terminal box (similar to the kind found in retail stores, where you can swipe your credit card).
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From the Forum:

Is Server Banning Possible?

I was just wondering if an entire webserver can get banned by Google? I ask this because as I've mentioned before my number one ranking sites across the SEs have all dropped out of the Google/MSN/Yahoo! rankings. The only thing they all have in common are the webserver that hasn't had any downtime in the couple months! The sites rarely come up for their a search on company names and domain names and if they do it's on the second or third page of results! ...

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