--
During the period of August 2003 to April 2004, Google experienced
a growth in U.S. market share against all sites of 30.9%. During that
same timeframe, Yahoo! Search registered a modest 2.4% growth rate
and MSN Search had a loss of -15.4% market share of U.S. visits.
-- Amongst the leading three engines, Google experienced a net gain
in U.S. visits (i.e.. received more visits than it delivered) from
both MSN Search (0.08%) and Yahoo! Search (2.06%), while both MSN
Search and Yahoo! Search experienced a net loss of U.S. visits to
Google (-1.46% and -0.60% respectively).
-- MSN Search has the highest percentage of U.S. visits from the very
lucrative categories of Shopping and Classifieds, Business and Finance,
and Travel.
-- Yahoo! Search and Google are stronger in receiving U.S. visits
from the categories of Education, News and Media and Entertainment.
-- Vertical search sites in the Shopping & Classifieds and Travel
categories are experiencing very strong growth with a concurrent decrease
in referral U.S. visits from search engines, indicating potential
user preference for vertical specific search.
-- Both Yahoo! Search and MSN Search capture more of the lower U.S.
income demographic of $30,000 -$60,000 annual household income. Yahoo!
Search stands out in the younger U.S. age demographic of 25-34 (25.99%),
while MSN Search is stronger with U.S. females (54.26%).
These highlights demonstrate that Google still has a stronghold on
the search engine industry. Its growth in the U.S. market share dominated
the competition with 30.9%. Yahoo, by comparison, experienced a 2.4%
growth, while MSN recorded a -15.4% market share loss.
Google also gained in US visits while Yahoo and MSN experienced losses.
MSN did gain popularity in the shopping, classifieds, business, and
finance categories. The other two engines had higher popularity in
areas that dealt with news and business.
As the battle for search engine supremacy rages on, reports like this
serve as status reports, giving users an idea who is "winning". Expect
this list to fluctuate as Yahoo and MSN make changes to their search
services to remain competitive with Google. It would seem that MSN
has their work cut out for them. They are the only one of the big
3 without their own proprietary search engine. Yahoo/Overture provides
MSN's search.
For a copy of the Hitwise U.S. Online Search Report, please contact
Lizzie Babarczy (lizzie.babarczy@hitwise.com) of Hitwise.com
By WebProNews
Wired Magazine has released its annual Wired 40 list that identifies
the 40 companies that, as masters of innovation, technology and strategic
vision, are driving the global economy. Once again, Google
claims the first position, finishing off the top 5 of a who's who
in the Web industry.
Reasons for Google's ranking were made apparent in the list's description
of each company. Wired cited Google's vast hive of servers, purportedly
the most powerful private network in existence, not only caches seemingly
every page on the Web, but also personal data like e-mail.
""It's hard to say what the company will call upon this monster rig
to do, but you can be sure that the Net will be better for it," write
Wired's editors.
Amazon is second on the list of
global economy movers and shakers, after appearing in 7th place last
year. Amazon's evolution into the web's premier online retailer secured
the second position. Following closely behind Amazon is Apple.
This appearance marks Apple's debut on the top 40 list, having "created
the kind of platform-and-content synergy that gadget makers dream
of."
Helping Apple's ranking is the fact that the company has sold 5 million
iPods. These numbers mean that Apple owns 55 percent of the music-player
market.
Another first timer, Genentech,
makes its debut on the Wired 40, coming in at third place. Genentech
was the first to splice genes into fast-growing E. coli bacteria,
thereby mass-producing therapeutic proteins, like insulin. It is well
on its way to becoming a leading developer of drugs for cancer and
immune disorders by 2010.
Ebay finishes off the top 5, being
called an "economy unto itself" by Wired's editors. These editors
cite the fact that eBay will pass $30 billion worth of goods through
its servers, making the auctioneer the 81st largest economy in the
world, just ahead of Kuwait and El Salvador, has reason for the auction
house's ranking.
Rounding out the top 10 are:
6. Samsung Electronics
(new this year)
7. Yahoo! (3 last year)
8. Electronic Arts (28)
9. Pixar (new)
10. Cisco Systems (11)
The 40 companies are ranked on the basis of five criteria: innovation,
technology, strategic vision, global reach and networked communication.
About the Author:
WebProNews | Breaking eBusiness News Your source for investigative
ebusiness reporting and breaking news.
|
| From
the Forum: |
| Google
Ads From The Mouths Of Clients |
The focus of the AD:Tech conference
seems to be on getting the message through to the influentials.
The Google Open Forum was an excellent example of how large
companies are working this crucial group of people - this
session was an extended ad for Google. ...
|
 |
By
WebProNews