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ECommerce: I Second That Emotional Connection
"We are much more emotionally attached to products for which we feel some involvement. So true personalization and customization makes a real difference." - Donald Norman (author) There is a psychology to the products we use most. In truth, there may likely be a product that is less expensive and equal in many primary ways. However, the use of a product has certain emotional...
E-Commerce Integration Into Amazon
Not Exactly Like Placing It Into Your Shopping Cart...Simply, Amazon provides merchants with the ability to sell their products through the Amazon.com's ecommerce web site. However, in order to integrate successfully with Amazon, the Amazon.com API defines a specific set of feeds each merchant is required to submit to, and receive from, Amazon.
Etailing Vs. Retailing
While much is known about retail store displays for physical stores, what about your ecommerce storefront?
The consumer shopping experience is entirely different online that it is in a retail store, so we are going to examine some good practices for the visual merchandising of your products on the web. Perhaps the most distinguishing feature of Internet shopping...
Miami Herald Taps SearchMax For Ads
Newspaper publisher McClatchy Company and local online ad tech firm WebVisible have deployed SearchMax at The Miami Herald as a follow up to its deployment at the Star Tribune in Minneapolis-St. Paul. E-commerce companies working in the local market and offline brick-and-mortar businesses in the Miami area will have another option for online advertising competing for their dollars.
Google Set To Steal Froogle's Thunder
Google's main search engine is soon going to take on some distinctly Froogle-ish characteristics.Supposedly, Google "has no plans to monetise this product-search capability with display ads or listing fees, but that could change . . . ." The news broke at the Professional eBay Sellers Alliance (PESA) Summit, and PC Advisor's...
Amazon Offers To Hold Your Stuff
Amazon.com released two new services in beta Tuesday to help decentralize an online business owner's operations by providing product storage and special shipping rates, as well as a branded website service. The first service the company announced is called "Fulfillment by Amazon," which uses abonded-warehouse...
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11.07.06
Social Commerce And Fatigue
 By Natasha Robinson
"As much as people want to connect through the Internet, the practice also can have the opposite effect: Social Networking Fatigue," so says the article Social Sites Becoming Too Much of a Good Thing (via: SteinBlog).
It's been noted in Compete Inc's paper on Social Commerce that marketers are facing the challenge of Social Saturation:
"While social networking sites continue to grow, online socialites are reaching the limit of how many online communities they want to participate in. The average online socialite currently frequents three social networking sites; when polled, these same socialites stated they would consider participation in up to four communities."
I've often that it would be a great if people could port their digital persona from network to network; then the burnout rate would be lower. Wouldn't you love to go over to a new social network and be able to have the basics of your digital identity and related network contacts added without much work on your end?
In a Knowledge at Wharton Podcast earlier this year, on the topic of portable reputation and identity across communities Julie Herendeen, vice president of Network Products at Yahoo, said:
"Openness is the direction that the web is moving. Identity does belong to the user and we really want to be as open as possible with identify while protecting users privacy. What can syndicate in identity? And what things remain unique to the site?"
But is openness the direction of Social Networks?
Ever since I blogged about ID+ last year - which would have reproduced inter-personal networks on digital accounts that were connected in an open peer-to-peer network, enabling new and more effective ways of working - I've been waiting with baited breath (well not quite "baited breath" but you get the point) for the day when an online persona could be taken across platforms. Alas, the ID+ site seems to have disappeared; and if Jay Stevens, vice president of sales and operations with MySpace, comments about Bebo, Facebook and MySpace being "unlikely to ever offer an open platform for users to integrate the services offered by these sites" at a recent Marketing conference are any indication, openness is not the direction that Social Networks are moving.
I had a conversation with Alf Watt of iStumbler (which I will cover in my recap of the SF New Tech November Meetup and the SF Tech Session on Social Bookmarking) on the train ride home about the very topic of Social Network burnout. Alf, who also works at the Social Networking site imeem (which combines Social Networking with Instant messaging) burst my bubble on the whole idea by pointing out the privacy issues. I guess we can still dare to dream.
The What Have I Been Reading Reading List:
Online Marketing Ranks Second to In-Person for B2B in 2008 - "Business to Business marketing, in order to be competitive in the Web 2.0 environment, has to be ahead of the trends. According to the Direct Marketing Association, says the report, by 2008 online marketing efforts will be the dominant media for business-to-business initiatives. Traditional direct mail, industry print, and events and promotions will take a back seat to more efficient and sophisticated online efforts." (Download PDF). See also: Marketing 2.0 : Omniture to Unveil "Plug and Play" Online Marketing Technology
Plugging In: Can E-Commerce Leverage Social Networks? (via: Media 2.0) "Across the rest of the Internet, meanwhile, including the Web 2.0 realm of social networking, eBay is extending its reach thanks to the work of some of its 1,000 third-party developers.
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About
the Author:
Natasha
Robinson is an Online Marketing Strategist who helps clients
implement holistic online marketing campaigns at Web Associates, Inc.; a
professional services firm that designs, develops, integrates and
markets enterprise Web systems for global organizations. Natasha shares her daily reading list of online marketing, search
engine marketing and social media marketing news at her Blog: That Girl From
Marketing.
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