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07.11.07
Are You Creating an Experience for the Customer?
 By
Matt Bailey
While browsing websites for gift ideas, I am constantly seeing the awesome potential of multimedia. Now that there are multiple social websites for almost every kind of media, the potential for customers to be exposed to your experience is limitless, and really inexpensive.
My wife loves wind chimes, and I found some very interesting and different types of chimes. However, as most ecomm sites go; there is usually a picture and a small description of the product. This is hardly enough to go on when looking for a gift that goes beyond a static visual image. The chimes I found were made of ceramic bells rather than metal or wood, so I was very interested to hear them. This is one product where the lack of sound is a deal breaker – I can’t imagine that many people purchase wind chimes based solely on looks. I wanted to hear what they sound like before I place them permanently on my patio.
How many other websites are taking advantage of the amazing technology that is available to them right now and at no cost?
Think You have a Boring Product?
Who says pens are boring?
A pen maker who creates wooden, turquoise and malachite pens created a humorous video using Statler and Waldorf from the Muppet Show.
He uploaded it to YouTube and the clip received 800 views in three months. Unfortunately, he did not add a link in the video description or in his YouTube user profile to help users find his website, www.woodenpenworks.com.
How many more product could engage a user by showing them the manufacturing process? Online video is no longer expensive and having it posted to YouTube can also increase exposure in ways never imagined by some marketing departments.
Where Customer Experience is the Sale
After this year’s Annual SiteLogic 4th of July Celebration, my shopping for fireworks has taken on a whole new level.
How do you shop for fireworks when all you see at the store are brightly colored boxes? Well, you go to the website and see a video of what the box will produce:
Continue reading this article.
About
the Author:
Matt Bailey is the founder of SiteLogic, a website marketing consulting company. Matt has been in the SEO and website marketing industry since 1996, and instructing others how to do so since 1999. Matt is a regular speaker for the Search Engine Strategies Conferences, both in the US and International Shows, the Direct Marketing Association and the American Advertising Federation.
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