I’m reading a book called “Predictably Irrational”, by Don Ariely. It’s about the hidden, irrational forces that shape our decisions, and it’s a great read.
There are a few interesting case studies in this book that can be applied to web marketing. I’d like to look at two aspects which might help those of you involved [...]

Amazon.com has expanded its Video On Demand service and now allows customers to stream movies and television shows through their Web browsers.
Previously, customers could only download titles and watch them on a PC using the Amazon Unbox application or on a TiVo box.
Customers can rent or purchase movies and TV shows directly through Sony’s Bravia [...]