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Archive for April, 2009

Make Buying Easier And Faster To Cut Cost Not Profit

Monday, April 27th, 2009

Do you know how much your product or service costs? Hint: it’s not the price you are asking for it. In global warming terms, environmental cost is commonly referred to as a “footprint.” Most people understand that an environmental footprint of a product or company isn’t just about the manufacturing, but also the process of [...]

eBay To Sell Off Skype Next Year

Wednesday, April 15th, 2009

Well, stop the presses, folks! Skype may have failed in its efforts to buy itself away from eBay, but that doesn’t mean the online auction site is going to be holding onto the telephony service in the long term. Today, eBay announces that they will spin Skype off with an IPO next year. [...]

Engaging Your Budget Driven Consumers

Monday, April 6th, 2009

We’re all feeling the impact of current economic conditions. If you ask any retailer or service provider, they’re all sharing a similar story of having to work harder to find new customers and sales ops.
Given Google’s vested interest in advertising and consumer’s shopping behavior, they have conducted a study of 8675 consumers which helps us [...]

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