Survey Shows Few Consumers Use Social Media In Purchase Decisions
Wednesday, May 27th, 2009Contravening prevailing wisdom, the results of a new survey from Knowledge Networks show that social media does not, in fact, drive purchases. Fewer than 5% of consumers age 18-34 “regularly turn to these sites for guidance on purchase decisions” on various product categories.
Or, rather, a new survey from Knowledge Networks shows that very, very few [...]
Archive for May, 2009
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