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Archive for July, 2009

Decrease Cart Abandonment With A Sturctured Checkout Process

Wednesday, July 22nd, 2009

Moving customers through the checkout process effectively is a critical element toward closing any sale online. Providing your customers choose to order directly from your website rather than over the phone, the information you present to them during checkout is ultimately what will help them decide whether or not to complete the purchase.
Throughout this process [...]

How To Determine The Correct Amount OF SSL Security

Friday, July 17th, 2009

I’m building an online store with the help of a consultant and when we started talking about shopping cart backend systems, he told me that a standard SSL certificate was not sufficient for my needs and that I needed an “extended SSL certificate”? What is that, and is he right, or is it a [...]

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