Here are several excerpts from a very good article by Michael Greenberg, COO of Loyalty Lab, How Customer Loyalty Differs Online:
Customer loyalty in the online world is not the same as offline. Substitutes are just a click away vs. down the street offline. Customers expect you to know everything that’s ever happened between you online, [...]

If you want a sure way of increasing profits you should start looking inside your business. Shifting your sales focus from attracting new customers to enticing your proven customers to buy again is one way to increase your sales dramatically.
I’m not saying you should stop looking for new customers—not at all. However, it makes sense [...]

The Google Checkout Store Gadget is a game-changer for small business.  In combination with the excellent Google Docs tool, this promises to make creation of small ecommerce stores easier than ever.  Google rolled out the technology preview in April, and it is now fully in Google Labs now.
As many of you know I’m a big [...]