Posted by Doug Caverly

There have been lots of little hints that Twitter is a good place for businesses to establish a presence: the low barrier to entry, the rapid adoption rate, and so on.  Now here’s another: a new study indicates that Twitter users are more receptive to advertising than people who use other social networks.

A firm called Interpret surveyed about 9,200 individuals and stated afterwards, “Twitter users are twice as likely to review or rate products online (24% vs. 12%), visit company profiles (20% vs. 11%) and click on advertisements or sponsors (20% vs. 9%) as those who only belong to traditional social networking websites like Facebook and MySpace.”

This may mean that Twitter users are less likely to suffer from banner blindness than the average person.  Or perhaps fewer of them use software such as Adblock Plus.  Odds are, it doesn’t matter.

The point is that businesses have a greater-than-average chance of grabbing someone’s attention if the individual is a Twitter user.  Which means that it’s probably in businesses’ best interests to have at least one active account on Twitter.  And what’s really nifty is that, since Twitter still isn’t allowing for proper ads, competitors with bigger budgets lose that advantage.

Ecommerce professionals should easily be able to put this info to work for them.

This entry was posted on Friday, September 25th, 2009 at 11:07 am and is filed under Uncategorized. You can leave a response, or trackback from your own site.

About the Author: Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.