I know you’ve been waiting with bated breath all holiday season to find out which of the made-up online shopping holidays would be the winner—Cyber Monday for the first time ever? Green Monday again? Brown Monday? Purplish-Blue-Like-a-Bruise Monday?
Sadly, none of the above. Nope, it was some no name: Tuesday, December 15. Coming from behind, that [...]

With the holidays just around the corner it helps to know at least some of what customers search for in the way of promotions online. You should already know what your customer base likes as far as promos go, but there hasn’t been a better time to take a good look at your shipping policy [...]

I had the pride and pleasure of interviewing our friend Andy Cotten from Yahoo Search Marketing Monday on our new online radio show Ecom Experts.
Our discussion went into what type of demographic insights should online retailers be considering.