What Was The Biggest Online Shopping Day Of The Year?
Posted by Jordan McCollum
I know you’ve been waiting with bated breath all holiday season to find out which of the made-up online shopping holidays would be the winner—Cyber Monday for the first time ever? Green Monday again? Brown Monday? Purplish-Blue-Like-a-Bruise Monday?
Sadly, none of the above. Nope, it was some no name: Tuesday, December 15. Coming from behind, that all-but-forgotten day of the week topped the online revenue charts for the first time with $913M in sales. That’s right, nearly one billion dollars in revenue online in one day—and yes, that would be the record for the most online spending in a single day, ever.
| 2009 Holiday Season To Date vs. Corresponding Days* in 2008 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations |
|||
| Millions ($) | |||
| 2008 | 2009 | Percent Change | |
| November 1 – December 20 | $24,550 | $25,524 | 4% |
| Thanksgiving Day (Nov. 26) | $288 | $318 | 10% |
| Black Friday (Nov. 27) | $534 | $595 | 11% |
| Cyber Monday (Nov. 30) | $834 | $887 | 5% |
| Green Monday (Dec. 14) | $859 | $854 | -1% |
| Tuesday, Dec. 15 | $754 | $913 | 21% |
| Weekend of Dec. 19-20 | $677 | $767 | 13% |
| Week Ending Dec. 20 | $4,532 | $4,803 | 6% |
*Corresponding days based on corresponding shopping days (November 2 thru December 21, 2008)
As you can see, overall, spending is up just 4% over last year. The peak day is up 6% over last year’s peak, Green Monday (December 15).
Wait a minute. December 15, 2008; December 15, 2009. Coincidence? I think not.
Of course, there’s always room for the last minute shoppers to set another record. Polls indicate that, as of Sunday, the average shopper has 38% of their Christmas shopping left, with 17% who haven’t even started yet. That’s one in six Christmas shoppers who left it to the last four days before Christmas to even get started. (via)
Have you finished your Christmas shopping? Did you win big on December 15 again this year, or did you help drive up that total spending?
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About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.
2 Responses to “What Was The Biggest Online Shopping Day Of The Year?”
March 17th, 2010 at 5:22 am
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April 22nd, 2010 at 3:52 pm
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