Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:

*Indicates Mandatory Field

Terms & Conditions

Free Newsletters

Part of the iEntry Network over 4 million subscribers

Send me relevant info on products and services.

E-Commerce Sees Holiday Spending Boost Over Last Year

Frank Reed Posted by

The numbers are in according to one tracking firm, comScore, which tell us just how good, bad or indifferent this past holiday season was from an online perspective. With a 4 % increase over last year I wouldn’t say good or bad and maybe not even indifferent. How about we’ll just take it because let’s face it, the economy still sucks.

The data covers the entire November through December time frame. There were some contributing factors that lent to the overall numbers being in the black. Here are some comScore observations.

“The 2009 online holiday shopping season was a positive one as its growth rate slightly surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth,” said comScore chairman Gian Fulgoni. “Among the highlights of the season was the first $900 million online spending day and a strong late season spending surge, propelled by effective retailer promotions, guaranteed shipping and a major snowstorm on the eastern seaboard that convinced many to shop from the comfort of home. It’s possible that this better-than-expected end-of-year performance is a harbinger of renewed vigor and optimism for 2010 as the consumer economy seeks to rebound from one of the worst years in memory. At the same time, we need to remember that consumers’ spending power remains constrained by high unemployment levels, substantial debt and a new-found desire to save.”

Drat that new-found desire to save! Wonder if the government is catching on yet but I digress. The chart below shows just how consumers were willing to wait longer to make their purchases. That may be attributed to waiting to see if any deals would show up or just that people waited to make sure they could afford to actually buy things.

There were a few categories that made significant gains over last year’s really crappy results. Here’s a ‘look see’ at some of the top performers.

At this point in time I think anyone will breathe at least a small sigh of relief when any shopping numbers have a plus sign in front of them these days? What do you think?


About the Author: Frank Reed is a partner at bnr marketing in Raleigh, NC. bnr provides SEO, PPC and blog marketing services.  In addition, bnr produces SEO tools like SEMCheck for the search marketing industry. Frank’s blog on internet marketing is at Frank is also a contributing author on Marketing

26 Responses to “E-Commerce Sees Holiday Spending Boost Over Last Year”

  1. Cosmetic Surgeon Fort Worth Says:

    Thanks for taking the time to debate this, I feel strongly about it and love learning extra on this topic. If doable, as you gain experience, would you mind updating your weblog with further data? This can be very useful for me.

  2. picture fram Says:

    Whispering Misty

    So sorry you will miss the workshop!

  3. water ionizer Says:

    Souls in the Waves

    Good Morning, I just stopped in to go to your website and considered I’d say I enjoyed myself.

  4. water ionizer Says:

    Whispering Misty

    So sorry you can expect to skip the workshop!

  5. water ionizer Says:

    The Slave of the Husband

    Searching for forward to learning excess from you afterward!…

  6. alkaline water Says:

    Whispering Misty

    So sorry you can miss the workshop!

  7. Darian Braun Coco Amo Says:

    Whispering Misty

    So sorry you can expect to miss the workshop!

  8. instant online loans Says:

    instant online loans

  9. yellow october Says:

    The Ships’s Voyages

    I believe technological know-how just makes it even worse. Now there’s a channel to by no means care, now there would not be a chance for them to find.

  10. Says:

    The Slave of the Husband

    In search of forward to studying excess from you afterward!…

  11. kangen water machine Says:

    Healing’s Dragon

    to seek out issues to further improve my website!I suppose its ok to make utilization of a handful of of your concepts!!

  12. how to spin article Says:

    how to spin article

  13. kangen water machine Says:

    The Slave of the Husband

    Searching for in advance to researching added from you afterward!…

  14. luther Says:


    good info!

  15. Dan Says:


  16. Darren Says:



  17. online pharmacy generic cialis Says:

    online pharmacy generic cialis

  18. Harry Says:


  19. perry Says:



  20. Harold Says:


  21. buying cialis canada Says:

    buying cialis canada

  22. billy Says:


  23. leslie Says:


  24. water ionizer Says:

    The Ships’s Voyages

    I think engineering just causes it to be worse. Now there is a channel to never ever treatment, now there wouldn’t become a prospect for them to discover.

  25. alejandro Says:


    thank you!!

  26. Chris Says:


    thank you!!

Leave a Reply

You must be logged in to post a comment.

Newsletter Archive | Article Archive | Submit Article | Advertising Information | About Us | Contact
EComm Newz is an iEntry Network ® publication - 1998-2014 All Rights Reserved Privacy Policy and Legal