Depending on how well kept you are on the topic of e-commerce companies, you may or may not have heard of a Japanese online retailer called Rakuten. They’re the largest online retailer in Japan, and look to expand their business with the purchase of Buy.com. The deal was laid out all in cash, and Buy.com [...]

Although a number of factors come into play when a customer makes a buying decision on the Internet none other is more important than trust. Ultimately customers choose to purchase from a given online retailer based on their ability to trust the transaction taking place. Therefore it should be no surprise that all successful business [...]