One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them.  Surely you can do better than simply get a company’s regular website – too often not optimized for mobile use – or search engine results when you scan the code on your mobile device.

The first keynote of the day at Internet Retailer was by Christopher Payne, head of Ebay North America. As you may know, Ebay has been on an acquisition spree of late, so I was especially curious to hear about their future plans for the Ebay platform. Some really amazing stats about Ebay:

Ecommerce search engine optimisation is perhaps the SEO practitioner’s greatest challenge. E-commerce sites are the most difficult of all websites to work with. The situation becomes more difficult as Google steadily improves its ability to assess content quality and filter duplicated content from top positions.