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[2002-03-26] Reasons for Success in International E-Commerce
The Power of Illusion E-commerce is flourishing most impressively in English-speaking countries, but a tremendous market is being missed for marketers outside of these countries, as people there are going online fast, especially in Europe. My intent is to encourage the reader to look outside English-speaking countries for online international sales.
[2002-03-12] What Online Customers Really Want
We have all heard the horror stories and watched as one dot.com after another bit the cyberdust into oblivion. They may have had multimillion dollar budgets and a staff of hundreds of employees but they all made a fatal error; they forgot to put the customer first. That is not surprising since most business schools in America teach that the most important thing in business is Money. That fatal error was naturally played out online but with more immediate effects that are now all too obvious.
The Power of Illusion E-commerce is flourishing most impressively in English-speaking countries, but a tremendous market is being missed for marketers outside of these countries, as people there are going online fast, especially in Europe. My intent is to encourage the reader to look outside English-speaking countries for online international sales.
[2002-03-12] What Online Customers Really Want
We have all heard the horror stories and watched as one dot.com after another bit the cyberdust into oblivion. They may have had multimillion dollar budgets and a staff of hundreds of employees but they all made a fatal error; they forgot to put the customer first. That is not surprising since most business schools in America teach that the most important thing in business is Money. That fatal error was naturally played out online but with more immediate effects that are now all too obvious.