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[2002-10-11] Increase Your Sales by Increasing Your Believability
People won't buy from you until they're confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.
[2002-10-11] Everything Geo: The Language of Local Online Commerce
Local online commerce is going to be huge. According to The
Kelsey Group, local advertising revenues are expected to
reach about $50 billion by 2006. Like all big trends, this one
has its own lingo. Here are a few of the buzzwords you may hear
in the coming months. All of them have the "geo" prefix, derived
from the word "geography" or "earth". There's very little written
on this subject, so please be aware that these definitions are
my OWN interpretations of various articles and resources.
[2002-10-03] Technology That Sells: POP-UPS
Every day someone writes and asks me to "look at their site." What they are wanting is a critique of their design, sales process, etc. Almost always there are a couple things they are missing that would greatly enhance the selling power of the site. This week I want to write a quick review of a couple of those things and even give you a file folder with some sample pages in it to show you how it all works.
Don't you hate pop-ups? You go to a site and you are blasted with window after window advertising everything from casinos to mini-cameras.
Even though I hate pop-ups when I am surfing, as a web- marketer, I love them.
Pop-ups are one of the keys to making REAL MONEY rather than just surviving on the web. Here's why:
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