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[2003-05-21] 10 Website Essentials to Increase Your Sales
If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.
[2003-05-20] Are Free Content Sites Dead?
Tightly focused "mini-sites" are highly regarded as one of the best way to sell a product online. These small sites typically consist of just a couple of pages, and the home page is a simple but powerful sales letter.
[2003-05-19] Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown economy. Businesses based on providing services to tourists or other businesses experienced an immediate loss of revenue and are expecting to continue losing money until public perceptions change and visitors return to the city.
[2003-05-12] After You Grab Attention, Tighten Your Grip!
We know that something like 80% of visitors will abandon our sites without finishing the headline. And we know that "What's in this for me?" is the question every visitor asks immediately. We know we must demonstrate there is something here that matters. And we must do so quickly. Within seconds.
[2003-05-12] Answer Up Right Now!
Online businesses that once thrived continue to fail to our left and right. Yours has no special immunity.
[2003-05-12] Are Free Graphics Really Free?
Well, maybe. But let's define free. Finding anything on the Web takes time. Often it takes a lot of time. So free must somehow be related to how you value your time.
[2003-05-06] Launching the Net Company
One of the most common questions I get from readers is, "What does it take to start an Internet business?" The assumption is that launching an Internet business is somehow different from starting an offline business. In truth, getting a business off the ground is no easier or less expensive online than it is offline.
[2003-05-06] Productivity and Your Business
Productivity. Has a nice sound to it, don't you think? Positive. Upbeat. Forward-looking. Something we probably all should be seeking to improve. Unfortunately, the word does not have the same meaning for all.
[2003-05-01] Just Because You're Good, Doesn't Mean You'll Get Clients
Do you ever notice how many talented people live in the world? Musicians, artists, actors, dancers. Many of them are so good, you wonder why they never become famous.
If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.
[2003-05-20] Are Free Content Sites Dead?
Tightly focused "mini-sites" are highly regarded as one of the best way to sell a product online. These small sites typically consist of just a couple of pages, and the home page is a simple but powerful sales letter.
[2003-05-19] Emergency Marketing Response: The SARS Outbreak and Toronto Based Clients
The panic was real. Even before the World Health Organization issued its now rescinded advisory against unnecessary travel to Toronto, the media had hyped fears of SARS into plague-like proportions leading to significant declines in tourism and travel to Toronto. Conventions were cancelled, hotel rooms left vacant and empty seats at Jays games told the story of millions of dollars suddenly withdrawn from the downtown economy. Businesses based on providing services to tourists or other businesses experienced an immediate loss of revenue and are expecting to continue losing money until public perceptions change and visitors return to the city.
[2003-05-12] After You Grab Attention, Tighten Your Grip!
We know that something like 80% of visitors will abandon our sites without finishing the headline. And we know that "What's in this for me?" is the question every visitor asks immediately. We know we must demonstrate there is something here that matters. And we must do so quickly. Within seconds.
[2003-05-12] Answer Up Right Now!
Online businesses that once thrived continue to fail to our left and right. Yours has no special immunity.
[2003-05-12] Are Free Graphics Really Free?
Well, maybe. But let's define free. Finding anything on the Web takes time. Often it takes a lot of time. So free must somehow be related to how you value your time.
[2003-05-06] Launching the Net Company
One of the most common questions I get from readers is, "What does it take to start an Internet business?" The assumption is that launching an Internet business is somehow different from starting an offline business. In truth, getting a business off the ground is no easier or less expensive online than it is offline.
[2003-05-06] Productivity and Your Business
Productivity. Has a nice sound to it, don't you think? Positive. Upbeat. Forward-looking. Something we probably all should be seeking to improve. Unfortunately, the word does not have the same meaning for all.
[2003-05-01] Just Because You're Good, Doesn't Mean You'll Get Clients
Do you ever notice how many talented people live in the world? Musicians, artists, actors, dancers. Many of them are so good, you wonder why they never become famous.