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[2004-05-27] Microsoft Reveals Details On Upcoming Search Technology
At the Goldman Sachs Internet conference Wednesday, May 26, 2004, in Las Vegas, Yusuf Mehdi, head of Microsoft's MSN portal disclosed details of Microsoft's upcoming search technologies. Mehdi revealed that Microsoft is concentrating on "end-to-end" search capabilities, not just internet search.
[2004-05-27] Senate Approves Bill Concerning Gmail Policies
A bill authored by Senator Liz Figueroa (D-Ca) that limits Gmail's ad placement procedures has been approved by the Senate by a vote of 24-8. The bill questioned Google's intention of placing contextual ads within incoming and outgoing emails.
[2004-05-25] Yahoo Takes New Messenger Out Of Beta, Releases Version 6
Monday, May 24, 2004 saw the beta testing period end for Yahoo's newest version of its instant messenger. The new version, 6.0, features a great many bells and whistles in order to improve the quality of IM sessions. The messenger breaks its features down into 4 categories: entertainment, personalization, productivity, and communication.
[2004-05-25] Google Tops The Wired 40
Wired Magazine has released its annual Wired 40 list that identifies the 40 companies that, as masters of innovation, technology and strategic vision, are driving the global economy. Once again, Google claims the first position, finishing off the top 5 of a who's who in the Web industry.
[2004-05-25] Hitwise Releases Highlights of Online Search Sector Report
Competitive intelligence service Hitwise has released highlights of a report it conducted on the search engine industry. The report studied the amount of traffic search engines receive, the amount of visitor growth experienced, demographic information, and which categories garnered the most visitors.
[2004-05-24] Google Increases Number Of Underwriters For Its IPO
The world's most popular search engine, Google has added additional underwriters for its planned $2.7 billion IPO. Google named 29 other banks to assist the already named Morgan Stanley & Co. Inc. and Credit Suisse First Boston.
[2004-05-24] Google Co-founders Reveal Percentage Of Ownership
An amended filing received by the SEC on Friday, May 21, 2004 contained information about the percentages of Google owned by co-founders, Sergey Brin and Larry Page. This amendment also contained information about the number of banks that Google selected for underwriting their IPO.
[2004-05-24] Kanoodle Partners With 24/7 Real Media To Provide Behaviorally Targeted Links
Kanoodle Inc., a provider of sponsored links for SERPs and content pages has announced a partnership with 24/7 Real Media to provide behaviorally targeted sponsored links. The partnership will make use of Kanoodle's BehaviorTarget network and is expected to launch by the end of the 2nd quarter, 2004.
[2004-05-21] Google Denies AdWords To Deck Of Bush Creators
A group that created a satirical deck of cards with reasons not to re-elect President Bush has been denied an AdWords campaign by Google. This isn't the first time that a company that has been critical of the current President has been denied use of AdWords.
[2004-05-20] Interland Finds Search Engine Marketing Best For Small Businesses
Small business web hosting company Interland has released the findings of its Spring 2004 Business Barometer of Online Activities survey. The survey tests online usage by small businesses with Web sites. The results found that online marketing is the preferred method over traditional marketing tools.
[2004-05-20] Overture To Launch Local Search Ads
Yesterday's Piper Jaffray Technology Conference saw Overture discussing its plan for the near future with its search engine advertising business. Among the items discussed by Overture's General Manager David Karnstedt was the introduction of its local search product this quarter.
[2004-05-19] Google Prepares Desktop Search
Rumors coming from Mountain View, California suggest that search engine leader Google may be prepared to launch new software that would enable users to search for information on their computers.
[2004-05-19] Google Releases Spyware Prevention Guidelines
Acknowledging the soon-to-be-released Google Deskbar, Google has released a set of guidelines to assist in the prevention of spyware. The targets for this page are the makers of Internet software and advertisers.
[2004-05-18] Trademark Dispute Causes Geico To Sue Google And Overture
Ever since Google and Overture have allowed competitors to bid on trademarked keywords, legal trouble have not been far behind them. Google is facing lawsuits in Europe and the US because of its trademark policy. Add auto insurance company Geico to the list of companies that have filed suit for improper trademark use.
[2004-05-17] DoubleClick Buys Search Engine Marketer Performics
Internet-based ad company DoubleClick has announced its intended purchase of Performics, a search engine marketing company. The deal is expected to be worth $65 million with DoubleClick paying $58 million in cash. The remaining $7 million will come from future earnings.
[2004-05-17] BoardReader Searches Internet Forums And Message Boards
With more and more information turning up in message boards, having a search engine that concentrates its search on forums seems like a no-brainer. The stated goal of BoardReader is to "allow our users to search the 'human to human' discussions that exist on the Internet."
[2004-05-14] Canada Ripe For Search Engine Ad Targeting
A study by comScore found that Canadians web users performed many more searches than their American counterparts. According to comScore's test, "approximately 85 percent of the Canadian Internet population conducted at least one search at the top engines each month, compared to 73 percent of the U.S. population."
[2004-05-13] Google Begins Featuring Image Ads In AdWords
In a surprise to many experts, Google has begun offering image based ads to their AdWords clients. This new format of Google ads will, like all AdWords/AdSense campaigns, be contextual targeted.
[2004-05-13] Web Shopping Search Engine Use Jumps During Mother's Day
Web users were out enmasse this past Mother's Day weekend. Nielsen//NetRatings released a study that showed the amount of traffic to shopping-based search engines rose, in some cases, as much as 91%. The study also found that nearly 13 million unique visitors used online shopping directories and search engines.
[2004-05-11] Hot Banana And SitePosition Partner For CMS Search Optimization
Content management-generated web pages are often absent from search engine results pages. A number of pages that are created in automated format lack certain attributes that play large roles in search engine rankings.
[2004-05-11] DoubleClick Releases Study Of Click Rates, Effective Ad Styles
DoubleClick has completed a study of advertisements that they serve in order to learn more about click through rates of ads. The study discovered that rich media ads receive the largest amount of clicks.
[2004-05-11] Verizon SuperPages Allows Advertisers Self-Service
Advertisers who have accounts with Verizon's SuperPages can now manage their campaigns themselves. Though self-service with Verizon costs $10 a month, companies that advertise through SuperPages will now be allowed to manage their ads and the logistics associated with self-service.
[2004-05-10] Google Launches Blogger Overhaul
Sporting a new design and many new member features, Google-owned Blogger.com has been relaunched.
[2004-05-10] Google Prepping New Technology For AdWords Clients
Keyword sales accounted for 35% of advertising revenue generated 2003. Search engine leader Google receives an estimated 95% of its revenue from keyword ad campaigns.
[2004-05-10] Google Quietly Acquires Ignite Logic
Google's legally enforced "quiet period," a result of their IPO filing, may have stifled news of a purchase search engine leader Google has made.
[2004-05-10] Survey Finds Google Advertisers Want Lower Rates For Gmail Ads
According to a survey completed by Mosaic Media, 57.1 percent of Google AdWords advertisers want their ads to appear contextually in Google new email service, Gmail.
[2004-05-10] Grokker 2.1 Features Google Results
Visual search software producer Groxis has announced the release of the newest version of their software, Grokker 2.1, which features Google's API. Freely available to all Grokker 2.1 customers, the Google plug-in provides Groxis' customers with visual access to Google's search results.
[2004-05-07] AskJeeves Completes Interactive Acquisition
In a move that is expected to double their search engine market traffic, AskJeeves announced the finalization of their purchase of Interactive Search Holdings. Terms of the agreement calls for Jeeves to pay $144 million in cash and to issue 9.3 million shares of common stock to Interactive.
[2004-05-07] Is The Google Honeymoon With The Press Over?
Since its launch in September of 1999, Google's non-portal interface and relevant search results have predominantly received positive coverage from users and press members alike.
[2004-05-06] Tacoda Systems Launches Behavioral Ad Product
Tacoda Systems is currently testing a method of behavioral ad targeting that combines Google AdWords-style targeting and profile-based advertising. The service, which is being tested by four unnamed publications, is called Audience Match.
[2004-05-06] UCmore Offers Enlightened Search On Toolbar
Search engine toolbars have become a very popular item, giving users the ability to search from their browser without actually visiting any particular search engine. All major search engines offer a toolbar of some sort, with this design in mind.
[2004-05-06] Google Secures Search Results And Ad Rights To Dutch Portal
Marktplaats BV, the Netherlands' largest portal for want ads, has signed a deal with Google to provide AdSense ads and search engine results. Google won this deal in competition with Overture.
[2004-05-05] Gambling Ads Sidestep Google Filters
As reported in WebProNews earlier, search engines Google and Yahoo have decided to ban online casino ads from appearing on SERPs. The ban was to go into effect at the end of April. However, it appears that some of the casinos have found a way to "cheat" the filters Google has put in place.
[2004-05-05] OneStat Confirms Google Position As Top Search Engine
Web analytics provider OneStat released a report that ranks which search engines are used the most, as well as the percentage of user share growth. OneStat's report also lists the 7 largest search engines.
[2004-05-05] SocialGrid Looks To Change Google Into Free Dating Service
As search engines look to expand their role in the web universe; Google with Orkut, Yahoo with HotJobs, SocialGrid.com is looking to make Google into an online dating service using tools already available to the search engine. SocialGrid does this by having users insert searchable metadata tags into their personal web pages.
[2004-05-05] Google AdSense Revenue Distribution
The main source of Google's revenue comes from their AdSense programs. In fact, 95% of the search engine's revenue stems from its ad programs. Users have often wondered what percentage of the this revenue goes to Google and what goes to the AdSense publisher.
[2004-05-04] Yahoo Toolbar Includes Ads And Other Portal Features
Like most reputable search engines, Yahoo offers a toolbar that gives users the ability to search the web without their browsers pointing to Yahoo Search. However, Yahoo.com is not merely a search engine, it is also a portal. Because of that, Yahoo is offering portal-like features on the latest version of the their toolbar.
[2004-05-04] Search Engine Users Find Natural Search Results Most Relevant
A survey conducted by iProspect found that more than 60 percent of Yahoo users and over 72 percent of Google users clicked on a natural search results when looking for the most relevant listing for their query. Natural search results are non-advertisement listings that are returned when a keyword is queried.
[2004-05-04] Google Expansion To Include $250M Tech Upgrade
When filing for its IPO, search engine Google was required to disclose its financial information, by order of the SEC. This information contained Google's revenue history and its profit margin from the revenue they took in. The disclosure also revealed what Google intends to do with a portion of its profits.
[2004-05-04] Google Plans To Outsource AdSense Billing
95% of Google's revenue comes from their AdSense/AdWords services. Last year, the search engine made $962 million in 2003 revenue and $106 million in profits. On April 30, 2004, Google filed with SEC to offer its stock to the public. In the long filing, Google laid its financial information, as well as some of the company's key risks.
[2004-05-03] Google Denies Goldman Sachs From IPO
Search engine Google dropped Goldman Sachs as an underwriter for their upcoming IPO. Goldman Sachs was removed from consideration based on Google's claims that the investment bank acted in a manner that angered them.
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