[2004-06-30] Google Improves Ad Relevancy For AdWords ServiceSearch engine Google sent customers an email yesterday that outlined changes to their ad relevancy algorithms. These changes are being made in order to improve the targeting of ads and members' ROI.
[2004-06-29] Google IPO Has Wall Street Working OvertimeThe dynamics of Google's $2.7 billion IPO is causing a great deal of work for the Wall Street brokerage houses involved. In preparation for the offering, these houses, while working diligently, may not receive the type of return normally associated with an offering of this size.
[2004-06-28] Overture To Expand Local Advertising ServicesYahoo-owned advertising service, Overture, is expected to announce a set of new local advertisers options. Overture is offering these services in an attempt increase local advertising revenue while increasing the usability of their ad campaigns.
[2004-06-25] Man Arrested For Threatening Google Charged With ExtortionMichael Bradley of Oak View, California has been charged with extortion and wiretap fraud after making threats to Google about their Adwords service. The charges stem from a software program that Bradley claimed would create fraudulent clicks on Google's CPC ads.
[2004-06-25] Ask Jeeves Upgrades Email Storage TooNot to be left out of all the email storage upgrade fun, Ask.com has announced that they too would be increasing the amount of email storage its customer's receive.
[2004-06-22] Globalize Your WebsiteThe Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to 'globalize' a website and broaden a businesses general appeal to an international audience.
[2004-06-21] Gmail Releases Ad Standards For MailingsGmail's email scanning practice has had privacy advocates fuming and caused US officials to write bills limiting the use of scanned mailings.
[2004-06-18] Google WebSearch Combines AdSense And SearchGoogle announced today a new addition to their search engine tool set for websites and webmasters.
[2004-06-18] Search Engine College Gains Overture As A PartnerThe recently
established Search Engine College has gained something almost as valuable as accreditation. Yahoo-owned Overture has announced they will be partnering with the school to provide search engine marketing experience.
[2004-06-16] Google Claims FreeBooble Infringes On Their Trademark RightsFreeBooble, a search engine devoted to free adult content, received a demand from Google that they cease operations. Google claims FreeBooble infringes on the search engine's trademark rights, something Google is
very familiar with.
[2004-06-15] Why Suppliers should use B2B exchangesBusiness to business e-commerce is on the rise! Worldwide B2B e-commerce revenues are estimated to reach around US$ 2 trillion in 2004. This is a significant leap from last year's US$ 1.4 trillion. However, according to a recent survey, although, more than 70% of companies have already used Internet as a purchasing channel, a mere ten percent of their overall spending is directed via the Internet! Contrary to popular believe, this means, B2B e-commerce has still large potential to grow.
[2004-06-15] Google Invests In Chinese Search Engine BaiduGoogle is heading a group of investors that are committing nearly $100 million to China's largest search engine, Baidu.com.
[2004-06-14] Google To Develop Mobile Phone FormatAlthough mobile users have the capability to employ Google search, the Mountain Valley company is preparing technology that will be easier to use with mobile phone. Google's aim is to make search and subsequent results easier to view and use on cell phone monitors.
[2004-06-11] Insight: Failure and Success In Online BusinessCreativity and Determination are the KEY ingredients in all online success stories. So many times, as a moderator and participant in the net's most active and lauded online marketing forum, The Internet Marketing Warriors, I have heard the same questions repeated by hopeful marketer after hopeful marketer. And mostly they begin with "How do I...?"
[2004-06-10] Traffix To Acquire SendTrafficDirect marketing company Traffix is set to acquire the rights to SendTraffic.com, a search engine marketing firm. SendTraffic provides full service search engine marketing solutions to over 100 clients. SendTraffic also maintains "Certified Ambassador" status with Overture, and is a member of the Google Research Board.
[2004-06-09] Ask Jeeves Acquires Desktop Search Technology Company TukarooYesterday, June 9, 2004, Ask Jeeves filed a Form S-3 with the SEC in order to sell an additional $400 million worth of stock and securities. Today Jeeves announced the purchase of Tukaroo Inc., a company that researches and develops desktop search technology.
[2004-06-09] Overture Australia Signs Deal With Australian News SitesYahoo-owned Overture has signed a deal with News Interactive, which is the digital outlet of News LTD, an Australian news conglomerate. The deal calls for Overture to provide advertising and search services to News Interactive and its subsidiaries.
[2004-06-09] Google Considering RSS SupportBecause there are two formats for web feeds, RSS and Atom, there is a battle to see which becomes the industry standard. On the whole, RSS seems to be the preferred format, and therefore the perceived industry standard. However, in April of 2004, Google dropped RSS support in favor of Atom.
[2004-06-08] Ask Jeeves Files Universal Shelf Registration Statement With SECIn an effort to offer investors up to $400 million of its common stock, preferred stock, depositary shares, debt securities and warrants, Ask Jeeves has filed a Form S-3 with the SEC. Once the SEC declares the filing effective, Ask Jeeves will be allowed to offer the requested amount of stock.
[2004-06-08] Overstock.com Issues PPC Guidelines For AffiliatesIn what may be a response to Google allowing bidding on trademarked keywords, or merely for the purposes of preserving their trademark, Overstock.com has sent an email to their affiliates demanding that they stop bidding on Overstock's trademarked keywords.
[2004-06-07] WebSourced Acquires Engine StudioCGI Holding Corporation today announced that its WebSourced, Inc. subsidiary has acquired the assets of Engine Studio, Inc. Engine Studio has two sites, www.GlobalPromoter.com and www.TurboPromoter.com, that offer search engine marketing services.
[2004-06-04] Web Porn More Popular Than Search EnginesWhile search engines dominate the Internet news topics, another form of surfing seems to be dominating web use. According to a study done by Hitwise, a company that measures online performance, amongst other services, shows that online porn sites receive more traffic than search engines do.
[2004-06-04] Macromedia Shockwave Update Features Bundled Yahoo ToolbarRecently, while perusing the Internet during a break, I discovered that my Macromedia Shockwave player needed to be updated. When prompted, I approved the download and waited for it to complete. After the download was finished, Shockwave informed me that it was going to proceed with installing the update upon my approval.
[2004-06-03] Dogpile Search Engine Toolbar Wins PC Magazine Editors' Choice AwardMetasearch engine Dogpile has won the PC Magazine Editor's Choice Award for their search toolbar. The issue is scheduled to come out on June 8, 2004. This award marks the third major industry award won by Dogpile this year.
[2004-06-03] TransitionalMedia Integrates Metamend Search Engine OptimizationMetamend and TransitionalMedia have joined in a private label agreement to provide Metamend's SEO techniques to TransitionalMedia's client base. Metamend's technology analyzes a web site's content, and then submits these sites to a number of search engines.
[2004-06-03] LookSmart Partners With Cal For Search ServicesThe Cal Athletic Department announced a partnership with California based search engine LookSmart to develop a branded search engine for the Cal Athletics department that will support the university's athletic programs. This partnership will also provide search services for students and alumni.
[2004-06-02] Yahoo Search Offers Gas Price ShortcutSearching for the cheapest gas when you need to fill up the tank just got a little easier thanks to Yahoo Search. Yahoo now features a search shortcut that will allow users to locate the lowest gas prices in their area. With today's gas prices averaging around $2 a gallon, the need for such a option is clear.
[2004-06-01] DoubleClick Releases 1st Quarter Email Trend ReportA quarterly study of email trends done by DoubleClick discovered useful information for email marketers. The data for the report comes from DoubleClick's DARTmail email delivery technology, including billions of emails from hundreds of clients.