|
[2006-05-15] Are You Using the Wrong Web Metrics?
Do you base success on measuring the volume of visitors and page impressions? Such measures may in fact reflect the failure-rather than the success-of your website.
[2006-05-10] Waterstone's Ditches Amazon
British book chain Waterstone's has discovered this Internet thing may catch on. That discovery seems to come as parent HMV noticed Amazon poaching their profits by managing the store's online presence. Five years of lost commission later, Waterstone's will be launching its own website this fall.
[2006-05-02] Amazing Race Feeds Into E-Commerce
Reality show contestants don't vanish into fictional poofs at the show's conclusion. They're not the cast of Friends; there is life after the show. Chip Arndt, half of the winning duo of Amazing Race 4, left reality stardom to set up Merchant Advantage, an e-commerce company small businesses need to know about.
Do you base success on measuring the volume of visitors and page impressions? Such measures may in fact reflect the failure-rather than the success-of your website.
[2006-05-10] Waterstone's Ditches Amazon
British book chain Waterstone's has discovered this Internet thing may catch on. That discovery seems to come as parent HMV noticed Amazon poaching their profits by managing the store's online presence. Five years of lost commission later, Waterstone's will be launching its own website this fall.
[2006-05-02] Amazing Race Feeds Into E-Commerce
Reality show contestants don't vanish into fictional poofs at the show's conclusion. They're not the cast of Friends; there is life after the show. Chip Arndt, half of the winning duo of Amazing Race 4, left reality stardom to set up Merchant Advantage, an e-commerce company small businesses need to know about.