Outsourcing IT Development: Advantages And Disadvantages
You can outsource almost anything. Maybe you don't know it yet, but it's true. A couple of days ago, when I was drinking coffee in the kitchen, my wife pointed at the faucet that was leaking big time. The good ole faucet was there when we moved in about ten years ago, and trying to fix it again didn't make sense any more. Since I religiously believe in DIY, I bought a new faucet and set about working.
http://www.ecommnewz.com/2003/1210.html
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12.10.03 |
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It's
easier than ever to process secure payments online
Still
not accepting payments online? Then you could be missing
out on the millions of people who use the Internet to
make purchases—costing you significant revenue opportunities!
http://www.ecommnewz.com/2003/1110.html
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11.10.03 |
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A
Quick Guide To Traffic Analysis
Recently,
I talked with a speaker about her "extremely successful"
Website. She based this opinion on the fact that she was
selling several e-books every day and generating "some
calls". When I asked if she was reviewing her traffic
analysis, she said "No, why should we - it's clearly working
- we can tell that from the sales". I didn't ask if she
knew how her sales and calls compared to the actual visitor
numbers for the site - I suspected that she'd have been
shocked to learn how many more opportunities she was losing.
http://www.ecommnewz.com/2003/1105.html
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11.05.03 |
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Coping
With VAT: EU's New eCommerce Tax
The
EU VAT directive has caused significant controversy amongst
developers and online software registration services.
Part of the confusion has comes from the vagueness in
the directive and questions with regards to the jurisdiction
that the EU has over the US to enforce its policies. The
implementation has skewed the playing field in favor of
EU companies, while putting a significant burden on US
businesses that do not benefit from the tax.
http://www.ecommnewz.com/2003/1027.html
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10.27.03 |
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Finding
Targeted Keyword Phrases Your Competitors Miss
Finding
keyword phrases your competition is missing is easier
than you might think. Combinations of two and three word
phrases are often overlooked by your competitors when
vying for the top competitive terms. This missed opportunity
may be a benefit to you to overcome your competition in
the search engine rankings.
http://www.ecommnewz.com/2003/1008.html
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10.08.03 |
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The
More 'Hits,' The Better?
Firstly,
a 'hit' does not necessarily equate with a web page viewed.
A web page consists of the basic page (the HTML), plus
each graphic image included in the page: each is a separate
file. A 'hit' refers to each file served, so a page with
five images equals six hits. Thus the relevant statistic
from your server report from a marketing perspective is
page views.
http://www.ecommnewz.com/2003/1001.html
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10.01.03 |
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Increase
sales on your web site
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3rd
party processing, PayPal and Other
3rd
party processing is a service provided by a third party
for facilitating a credit card transaction between customer
and merchant. Before the Internet, third party processing
was seldom used. With the lure of the Internet, small
and home businesses going on-line have had to find ways
to take credit cards in order to remain competitive.
http://www.ecommnewz.com/2003/0917.html
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09.17.03 |
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Online
Marketing: Pay-Per-Click Search Engines
The
idea is pretty simple. You put in a "bid" for how much
you're willing to pay per click-through on certain keywords
- the higher your bid, the higher you appear in the results
for that keyword. A click-through is when a searcher clicks
on your link in the engine and comes to your site. Regardless
of whether this searcher purchases anything or not, you
pay for them to come to your site.
http://www.ecommnewz.com/2003/0827.html
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08.27.03 |
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The
Future Of Search Engine Optimizing: Theme Engines
If
you've been following the evolution of search engine optimization
strategies, you know that the game's not getting any easier.
Not only that, but traditional forms of optimizing aren't
as effective as they once were. Am I telling you anything
you don't already know?
http://www.ecommnewz.com/2003/0813.html
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08.13.03 |
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Google
AdSense - A Content Publisher's Dream
According
to Google, "Google AdSense is for web publishers who want
to make more revenue from advertising on their site while
maintaining editorial quality. Today, many publishers
must choose between unsold inventory and untargeted banner
ads. Google AdSense improves this situation by delivering
text-based Google AdWords ads that are relevant to what
your readers see on your pages — and Google pays you."
http://www.ecommnewz.com/2003/0806.html
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08.06.03 |
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SEO:
Steps to Higher Quality Traffic
We
all know that more traffic equals more sales. Mamma.com
is an easy inexpensive marketing solution. With Mamma
Classifieds Your site is evenly rotated within the top
three listings on Mamma.com, and placement within the
network. This unique mix results in an easy to manage
and cost effective campaign that allows you to receive
more targetted traffic to your site.
http://www.ecommnewz.com/2003/0722.html
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07.22.03 |
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The
Clickbank Crash Of 2003: Lessons Learned
I
had a rude awakening recently. I checked the days' worth
of sales from one of my sites and there were none. This
had never happened before and of course I was anxious
to find out what was wrong.
http://www.ecommnewz.com/2003/0716.html
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07.16.03 |
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Do
Numbers Help Online?
Demographics
about the Web abound. You may find such data helpful.
In general, when I look at the research available, I get
a feeling it's incomplete. The Web is so vast, I don't
think it's possible to find a small representative sample
from which significant results can be obtained that reflect
the whole. In the end, what is reported with numbers may
not matter at all to you, even though the source is impeccable.
http://www.ecommnewz.com/2003/0710.html
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07.10.03 |
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Click
Your Way To Profits With Pay Per Clicks
Things
have changed. Today, with billions of pages, and many
of the once free search engines going to fee models, your
chances of being found in the search engines is pretty
slim unless you can devote yourself full-time to search
engine submission.
http://www.ecommnewz.com/2003/0707.html
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07.07.03 |
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How
To Build Your E-Newsletter List
Building
an email list can be an involved process. This reader
wrote in to Michael Katz, e-newsletter expert, asking
about the best ways to build the list for her stress relief
site. Michael's suggestions will work for your site too.
http://www.ecommnewz.com/2003/0702.html
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07.02.03 |
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Should
You Really Pay Per Click? Cost Saving Alternatives
Many
advertisers continue to use pay-per-click advertising
because they are unaware of any alternatives. The fact
is, there are very promising search engines that may be
used as an alternative or supplement to a PPCSE campaign.
Even if you have dropped your PPCSE advertising altogether
because you cannot find that blend of quality, high-volume
traffic along with a low bid price, you will want to consider
these alternative search engines.
http://www.ecommnewz.com/2003/0619.html
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06.19.03 |
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Don't
Overpay for Postage
Take
two months to experience all the advantages of this easy-to-use
mail system for small business. And rest assured that
you're fully covered by their 60-Day Guarantee. Plus,
you'll get this bonus gift with your order
http://www.ecommnewz.com/2003/0617.html
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06.17.03 |
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Looking
for an easy way to reach your site visitors?
VerticalResponse's
iBuilder is the email marketing solution you need to build
your opt-in mailing lists, publish your online newsletters
and manage your direct email advertising campaigns, right
from your browser.
http://www.ecommnewz.com/2003/0522.html
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05.22.03 |
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Emergency
Marketing Response - The SARS Outbreak And Toronto Based Clients
The
panic was real. Even before the World Health Organization
issued its now rescinded advisory against unnecessary
travel to Toronto, the media had hyped fears of SARS into
plague-like proportions leading to significant declines
in tourism and travel to Toronto. Conventions were cancelled,
hotel rooms left vacant and empty seats at Jays games
told the story of millions of dollars suddenly withdrawn
from the downtown economy. Businesses based on providing
services to tourists or other businesses experienced an
immediate loss of revenue and are expecting to continue
losing money until public perceptions change and visitors
return to the city.
http://www.ecommnewz.com/2003/0521.html
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05.21.03 |
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Hidden Costs Of Building An E-Commerce Site
On
the road to launching a new e-business Web site, all companies
budget for obvious costs -- planning, designing, registering
and hosting the site -- but if you are not careful, hidden
expenses could overwhelm you on the journey. Would-be
e-commerce site owners can avoid a lot of surprises by
doing just a little bit of homework.
http://www.ecommnewz.com/2003/0429.html
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04.29.03 |
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Another
Banner E-Com Year Expected
E-tailers
who experienced the online holiday retail growth in 2002
should be prepared — analysts are already anticipating
increased e-commerce spending by the end of 2003.
http://www.ecommnewz.com/2003/0428.html
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04.28.03 |
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Kurant's
StoreSense Makes Sense For Small Business
According
to research from IDC, there are approximately 5.7 million
small and medium-size businesses connected to the Internet,
but only a fraction of these organizations are conducting
full-fledged e-business over the Web. Kurant, a San Francisco-based
provider of e-commerce software, believes it can tip the
scales in favor of smaller e-business initiatives.
http://www.ecommnewz.com/2003/0411.html
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04.11.03 |
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Always
Get Top Placement for Your Keywords
Results
appear on Mamma.com and a network of over 2,000 sites
and distribution partners including Ask Jeeves, internet.com,
Copernic, and Hotbar.com, and reach over two million unique
users a month.
http://www.ecommnewz.com/2003/0402.html
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04.02.03 |
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How
Small Sites Can Get Noticed
Not
sure how to plan your small business's growth on the Web?
The Ecommerce Times offers tips on how to best spend your
energy when you're just getting started. The tips are
also great if you feel your business has stalled and you're
not sure what to do. Be sure to read today's news items
- one discusses a new scam involving eBay and Pay Pal,
while the other has some encouraging news about online
business.
http://www.ecommnewz.com/2003/0319.html
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03.19.03 |
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Free
guide: Making the Internet Work for Your Business.
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Online
Sales Tax Begins
In
early November of last year, a meeting in Chicago, by
lawmakers and tax officials from 32 states endorsed a
proposal to simplify their tax laws and enter into a voluntary
pact to collect online sales taxes. This meeting was the
result of what had been called the Streamlined Sales Tax
Project...
http://www.ecommnewz.com/2003/0219.html
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02.19.03 |
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Find
Out Why Profitable E-Commerce Is Easier Than Ever
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Creating
Your Online Storefront
Perhaps
the most important principle of storefront design is to
build a site that conforms to the expectations, questions,
and demands of your customers. This means anticipating
what your customer needs, predicting what questions will
be asked, and quickly providing the answers in a navigable
format that keeps your customer oriented and engaged.
Contentand Interfaceare equally critical to solid design,
so pay the same attention to both. Below are some fundamentals
for establishing an effective, customer-friendly web site.
http://www.ecommnewz.com/2003/0205.html
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02.05.03 |
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.Net
and eCommerce
Dot
Net is Microsoft's plan for the next-generation Internet
and Web strategy. It is not a new operating system like
Windows2000, but rather a new infrastructure in which
web and other database servers communicate with each other
using various software to fulfill Web-based services.
http://www.ecommnewz.com/2003/0116.html
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01.16.03 |
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