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Author Archive

Creating A Seamless Experience Across All Commerce Channels

Wednesday, July 28th, 2010

Here are several excerpts an informative article that appeared in Retailwire (free registration required), Creating a Unified View of the Customer:

How To Keep Your Customers Loyalty Online

Thursday, August 27th, 2009

Here are several excerpts from a very good article by Michael Greenberg, COO of Loyalty Lab, How Customer Loyalty Differs Online:
Customer loyalty in the online world is not the same as offline. Substitutes are just a click away vs. down the street offline. Customers expect you to know everything that’s ever happened between you online, [...]

E-tailers Have Real Influence On Consumers

Wednesday, February 25th, 2009

Here are several excerpts from an article by Laurie Sullivan that appeared in yesterday’s Online Media Daily, Online Retailers Have Opportunity To Influence Consumers:

Take Measures to Keep Your Customers Singing This Holiday

Wednesday, December 17th, 2008

Is your company ready for the online holiday rush?  Here is a summary of several issues to consider that appeared in a recent article by Cindy Waxer for InsideCRM, Ho-Ho-Hold on to Your Customers:

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