April 24, 2017

Shopify Announces Chip & Swipe Payment Reader

April 21, 2017 EcommNewz

“Retail is not the same. Shopify is enabling merchants to do everything, from anywhere.” – Lynsey Thorton, Shopify Director of User Experience Design at Unite 2017 Conference Shopify’s newest product announcement by Satish Kanwar, VP of Product, can be described as their certainty of eCommerce and retail becoming one. The […]

eCommerce Getting Edge With More Information

April 18, 2017 EcommNewz

Today’s consumers have become so reliant on eCommerce for every stage of the buying process that shoppers are simply going to retail stores a lot less often. But when shoppers do find themselves in stores, their trusty mobile device is still helping to determine what they buy and how they […]

Video Content Can Drive eCommerce Sales Doing This

April 4, 2017 EcommNewz

As the eCommerce industry has matured in sales and reach, it has realized it still has obstacles….namely engaging and persuading real people. To take this on, successful brands have embraced digital content to add a pop to their product presentation. But as recent survey from Episerver found, 98% of shoppers […]

2017 Will See a Fundamental Shift in Retail Says Ebay CEO

March 24, 2017 EcommNewz

UPDATE: After years of huge losses and store closings, Sears warned investors that it has “substantial doubt” it will stay in business. Sears also owns Kmart. As noted here recently, the well-established retail giants have seen significant loses the past few years. This downward trend hit a breaking point at […]

Email Personalization Drives Online Revenue for Large Retailer

March 10, 2017 EcommNewz

There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marketing data tools has made email the ultimate personalized bond between businesses and both their “today customers” and “tomorrow customers”. Retail TouchPoints featured […]

eCommerce Kicks Another Major Retailer to the Curb

March 6, 2017 EcommNewz

Due to what has been coined as The Amazon Effect, 61 year old electronic retail behemoth H.H. Gregg is expected to file for Chapter 11 bankruptcy this week. After announcing last week the closing 40% of it’s retail locations (88 mega-stores) and 3 distribution centers for profitability restructuring purposes, sources […]

Missing New eCommerce Customers By Asking Too Much

February 27, 2017 EcommNewz

I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and I’ve seen ones so bad that digital tumbleweeds practically blow […]

What eCommerce Brands Are Really Selling

February 2, 2017 EcommNewz

“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment. “What great marketers and great sales people and great organizations do is only one thing, […]

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