One of my primary jobs as an ecommerce consultant is helping businesses turn the corner—increasing conversion and website sales. In doing so, I find that many stores I work with have the same things in common. Many feel they are doing the right thing with their website, they believe in their product and customers, and [...]

First it was Microsoft IE (starting with IE version 9 which will include ‘Tracking Protection Lists’) that announced they will include a new ‘easier’ setting to block unwanted tracking by websites you visit.

With all the talk of iPhones, apps, Blackberry’s and like minded ‘smart devices’, at some point (if you haven’t already) you need to consider when it is right to make the jump to mobile commerce. These technologies are more prevalent than ever before, and the rate of use is growing with what seems like every [...]

Although a number of factors come into play when a customer makes a buying decision on the Internet none other is more important than trust. Ultimately customers choose to purchase from a given online retailer based on their ability to trust the transaction taking place. Therefore it should be no surprise that all successful business [...]

With the holidays just around the corner it helps to know at least some of what customers search for in the way of promotions online. You should already know what your customer base likes as far as promos go, but there hasn’t been a better time to take a good look at your shipping policy [...]

The holidays are quickly approaching and you should already be pushing promos geared toward that (and have others planned). However, this timely post provides you with a checklist of things to consider while moving toward the holidays.

In the past I’ve touched on this subject, however not until recently did I realize that it seems every store owner I speak with has at least one thing in common. None of them have taken the time to sit down and actually plan out a promotional calendar for their business. I personally recommend sitting [...]

If you want a sure way of increasing profits you should start looking inside your business. Shifting your sales focus from attracting new customers to enticing your proven customers to buy again is one way to increase your sales dramatically. I’m not saying you should stop looking for new customers—not at all. However, it makes [...]

Moving customers through the checkout process effectively is a critical element toward closing any sale online. Providing your customers choose to order directly from your website rather than over the phone, the information you present to them during checkout is ultimately what will help them decide whether or not to complete the purchase. Throughout this [...]

To be successful in ecommerce you need to be proactive not passive. Continually analyzing to discover problem points and testing methods that better those points is essential. You must market, promote, adapt and be willing to go out on a limb in some cases — thinking outside the box. You must continually monitor the customer [...]