May 27, 2017

Shopify Announces Chip & Swipe Payment Reader

April 21, 2017 EcommNewz

“Retail is not the same. Shopify is enabling merchants to do everything, from anywhere.” – Lynsey Thorton, Shopify Director of User Experience Design at Unite 2017 Conference Shopify’s newest product announcement by Satish Kanwar, VP of Product, can be described as their certainty of eCommerce and retail becoming one. The […]

Email Personalization Drives Online Revenue for Large Retailer

March 10, 2017 EcommNewz

There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marketing data tools has made email the ultimate personalized bond between businesses and both their “today customers” and “tomorrow customers”. Retail TouchPoints featured […]

Google Updates Merchant Center

August 30, 2016 eCommNewz Staff

Google introduced a new version of its Google Merchant Center today that offer more efficient navigation and makes additional shopping programs easier to find. The Google Merchant Center enables online retailers to connect their products to Google so that their products are included in search results, YouTube and partner websites. […]

Pinterest Enables Video Ads for Ecommerce Marketers

August 17, 2016 eCommNewz Staff

Pinterest rolls out Promoted Video, available only on mobile devices, to make them an even better marketing platform for brands. The trend toward video advertising with social media platforms and the internet in general continues with this Pinterest announcement. According to business intelligence firm L2, Marketers are projected to spend […]

How ‘3 Day Blinds’ Drives Business With Google Adwords

June 7, 2016 eCommNewz Staff

Adele Nasr, Director of Marketing at 3 Day Blinds recently did a promotional video with the Google Adwords team to illustrate how they effectively drove phone leads using Adwords. What’s interesting is that the company is driving phone calls rather than clicks which are in turn driving in-home appointments which […]

1 2