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What Should You Measure? Part 1: E-Commerce Metrics
By Ecommerce-Guide.com
News Source
Article Date: 2003-04-29
My last column raised the persistent question, "What should be measured for my Web business?" More data is at our disposal, but we have less time than ever to make sense of it all.
If you are wondering what to measure to evaluate your online business, the simple truth is it depends. The metrics that matter depend on your company's goals and strategies, your own role in the company, the time period under consideration, and more.
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About the Author:
The goal of the ECommerce-Guide.com is to provide the single best source of independent, up-to-date information about electronic commerce. Our editorial content is 100% e-commerce - with everything including daily news, feature articles, product guides, case studies, an e-commerce events calendar, and e-commerce-focused discussion forums Visit: http://ecommerce.internet.com/