Overture Australia Signs Deal With Australian News Sites

By WebProNews
Staff Writer
Article Date: 2004-06-09

Yahoo-owned Overture has signed a deal with News Interactive, which is the digital outlet of News LTD, an Australian news conglomerate. The deal calls for Overture to provide advertising and search services to News Interactive and its subsidiaries.

Sites that fall under News Interactive's control are, according to Andy Beal, "news.com.au, CareerOne, realestate.com.au and websites for newspapers such as The Australian, The Daily Telegraph, The Herald Sun and The Courier Mail."

Nic Jones, News Interactive's managing director, said in an article that appears in smh.com.au, "we believe that our agreement with Overture will set a precedent for the Australian industry. By combining the expertise of both our companies we will capture significant value in one of the fastest-growing online advertising markets."

This agreement will give Overture exposure to 85% of Australia's Internet population.

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