When I read Nelson's Amazon Prime post, I realized that he said pretty much everything I was going to, including ...
The inflection point for me was when Amazon started offering free shipping for orders over $25. I stopped worrying about the friction of buying things, just ordered what I needed and waited. And thanks to Amazon Prime, I don't even have to wait that long. Now that I'm in the club I get everything I want sent to me in two days.
Yup, I was a very happy Amazon.com customer before and now I'm loving it even more. Amazon continues to be my preferred on-line retailer. Or are we still calling them e-tailers? I lost track.
I continue to be baffled by the on-line retailers who haven't learned from Amazon's many examples.
About the Author: Jeremy Zawodny is the author of the popular Jeremy Zawodny's blog. Jeremy is part of the Yahoo search team and frequently posts in the Yahoo! Search blog as well.