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Yahoo To Lanuch New Ad Network
By WebProNews
Staff Writer
Article Date: 2005-03-11
According to CNET News, Yahoo is going to launch an ad network for small Web publishers.
Yahoo's ad network will give Google some more competition in an area that it has been dominating. Like Google's service, it will display text ads relevant to the content of specific Web pages.
From CNET:
Now Yahoo plans to launch its own advertising option for small publishers, a source familiar with the plan said. Like Google's service, Yahoo's self-serve product will display text ads deemed relevant to the content of specific Web pages. Advertisers pay only when a reader clicks on their ad. Yahoo and publishers will split the fees.
UBS Warburg this week upgraded Yahoo on expectations that the company will enter this new arena. In a further sign that a launch may be imminent, text ads have recently been spotted on some Yahoo employee blogs.
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