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New York Times VP Defends Decision To Charge For Content
By Robert Scoble
Expert Author
Article Date: 2005-05-17
Martin Nisenholtz, senior vice president of digital operations at The New York Times Company just was on stage and explained ...
... why the NYT is charging for access to its content now.
Some things that stuck out in my mind.
1) They are preparing for the death of print. It might never come, but they know that it's possible, and are looking to find revenue so that they can continue in the business of journalism.
2) Search engines like MSN and Google today don't index content that people have to pay to see. That's an opportunity for search engines. Imagine one engine has an exclusive to search the NYT's content.
It'll be interesting to see how journalism continues to change in reaction to the online world.
Me? I'll pay the $50 a year.
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About the Author:
Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development.
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