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Amazon Expands Video On Demand Service
By Mike Sachoff
Staff Writer
Article Date: 2008-09-04
Amazon.com has expanded its Video On Demand service and now allows customers to stream movies and television shows through their Web browsers.
Previously, customers could only download titles and watch them on a PC using the Amazon Unbox application or on a TiVo box.
Customers can rent or purchase movies and TV shows directly through Sony's Bravia Internet Video Link device on compatible Bravia television sets.
The first two minutes of every movie and TV show automatically plays for free when a customer visits the product detail page. During the free viewing period customers can decide to purchase or rent the title.
When a customer orders a video it is automatically added to Your Video Library. The new Your Video Library allows customers to access and stream videos through Web browsers on both Macs and PCs.
"We're continuing to create new, convenient ways for our customers to watch digital movies and TV shows," said Roy Price, director of Amazon Video On Demand.
"The ability to watch content instantly without downloading first was among the most requested features of our customers, and now it's live--customers can instantly watch the ad-free title of their choice on a Mac, PC or compatible Sony BRAVIA TV via Sony's BRAVIA Internet Video Link device."
The Amazon Unbox Video Player will remain as the client application for downloaded content, allowing customers to watch purchased content on their computer when they are not connected to the Internet or transfer it to a portable media player.
About the Author:
Mike is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.