May 27, 2017

Missing New eCommerce Customers By Asking Too Much

February 27, 2017 EcommNewz

I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned targets into leads at amazing rates and I’ve seen ones so bad that digital tumbleweeds practically blow […]

What eCommerce Brands Are Really Selling

February 2, 2017 EcommNewz

“I actually believe that we don’t sell products, we sell change,” says Tiffani Bova, Customer Growth and Transformation Evangelist at Salesforce. Bova was interviewing legendary speaker and author Seth Godin when she made that comment. “What great marketers and great sales people and great organizations do is only one thing, […]

Amazon Had Record Christmas

January 4, 2017 EcommNewz

Amazon had a record Christmas and its own Alexa devices, Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo, lead the way. Sales were up over last year’s holiday season an amazing 9 times. “Echo and Echo Dot were the best-selling products across Amazon this year, and we’re thrilled […]

Amazon Device Sales Up 9x Over Last Year

December 27, 2016 eCommNewz Staff

Amazon had a record Christmas and its own Alexa devices, Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo, lead the way. Sales were up over last year’s holiday season an amazing 9 times. “Echo and Echo Dot were the best-selling products across Amazon this year, and we’re thrilled […]

Retailers Testing New In-App Marketing on Instagram

November 1, 2016 eCommNewz Staff

Instagram announced today a new connection within the app to product information and then an easy click to an actual purchase on a retailers app or website. Starting next week Instagram will be testing this feature with 20 US retailers including Kate Spade, JackThreads and Warby Parker. This is likely […]

CRM Matching – A More Targeted Marketing Strategy

September 21, 2016 EcommNewz

Given the “who’s who” list of platforms offering it, CRM matching has truly arrived. And why not? CRM matching is arguably the most advanced way for brands to connect the dots to their target audiences, and then help them deliver targeted messaging. Among its many selling points, CRM matching can […]

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