Christmas is the biggest shopping season of the year and not getting even a small campaign up means you are facing a huge opportunity cost. Talking to a couple of experienced affiliates, I got the sense that even they were somewhat jaded after years of doing Christmas and holiday promos.
If you’re a web merchant using the Yahoo Merchant Solutions e-commerce engine, your secret weapon for succeeding online has just been revealed.
I’m reading a book called “Predictably Irrational”, by Don Ariely. It’s about the hidden, irrational forces that shape our decisions, and it’s a great read. There are a few interesting case studies in this book that can be applied to web marketing. I’d like to look at two aspects which […]
Amazon.com has expanded its Video On Demand service and now allows customers to stream movies and television shows through their Web browsers. Previously, customers could only download titles and watch them on a PC using the Amazon Unbox application or on a TiVo box. Customers can rent or purchase movies […]
A few years ago, comparison shopping engines (CSEs) like Shopping.com, Shopzilla, Nextag and PriceGrabber were hot commodities. Many of them had been acquired for upwards of $500 million, they had strong profits, and a growing customer base. This despite the fact that they had very poor user interfaces, questionable data […]
Tealeaf, today announced Tealeaf cxResultsTM, a first-of-its-kind product that changes the way organizations are able to analyze the business impact of the customer experience, and also announced updates to its core Tealeaf CX datastore as well as a new version of Tealeaf cxConnect featuring integrations with many third party tools. […]
I confess I am feeling a bit uneasy these days. These are interesting times to be in retail. Having been in business back in 2001, I know what a recession is like, but I also know that it is possible to survive and even flourish during bad times. I remember […]
Amazon.com has a new service – you can compare prices and buy things by text message.. It’s called TextBuyIt You text the name of a product, its description, its UPC or ISBN to the number 262966, which spells “Amazon.” You can compare prices while you’re in a store and if […]