In the past I’ve touched on this subject, however not until recently did I realize that it seems every store owner I speak with has at least one thing in common. None of them have taken the time to sit down and actually plan out a promotional calendar for their business.
I personally recommend sitting [...]
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We are consistently looking for new and inexpensive ways to market our E-commerce sites. Like many E-commerce sites, we operate on a shoestring budget, and are always looking for the least expensive ways to promote our site. We have found one of the best ways to market the site, with a very small budget is [...]
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There have been lots of little hints that Twitter is a good place for businesses to establish a presence: the low barrier to entry, the rapid adoption rate, and so on. Now here’s another: a new study indicates that Twitter users are more receptive to advertising than people who use other social networks.
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Mobile commerce is ahead of its time, says a report by eMarketer published on September 4.
[…] mobile commerce is still in its infancy. Web-enabled mobile phone users are much more likely to employ their devices to get weather forecasts, read news, find movie times and bank online than to buy products. Consumers are willing to [...]
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Here are several excerpts from a very good article by Michael Greenberg, COO of Loyalty Lab, How Customer Loyalty Differs Online:
Customer loyalty in the online world is not the same as offline. Substitutes are just a click away vs. down the street offline. Customers expect you to know everything that’s ever happened between you online, [...]
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If you want a sure way of increasing profits you should start looking inside your business. Shifting your sales focus from attracting new customers to enticing your proven customers to buy again is one way to increase your sales dramatically.
I’m not saying you should stop looking for new customers—not at all. However, it makes sense [...]
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The Google Checkout Store Gadget is a game-changer for small business. In combination with the excellent Google Docs tool, this promises to make creation of small ecommerce stores easier than ever. Google rolled out the technology preview in April, and it is now fully in Google Labs now.
As many of you know I’m a big [...]
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Moving customers through the checkout process effectively is a critical element toward closing any sale online. Providing your customers choose to order directly from your website rather than over the phone, the information you present to them during checkout is ultimately what will help them decide whether or not to complete the purchase.
Throughout this process [...]
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I’m building an online store with the help of a consultant and when we started talking about shopping cart backend systems, he told me that a standard SSL certificate was not sufficient for my needs and that I needed an “extended SSL certificate”? What is that, and is he right, or is it a [...]
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E-commerce sites are becoming more and more popular these days with everyone wanting to make their products and services easily purchasable straight from the website.
Google are already helping you out here! Google Product Search lets you submit your products, which will then allow shoppers to easily and quickly find your site.
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