I’m building an online store with the help of a consultant and when we started talking about shopping cart backend systems, he told me that a standard SSL certificate was not sufficient for my needs and that I needed an “extended SSL certificate”? What is that, and is he right, or is it a hustle [...]
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E-commerce sites are becoming more and more popular these days with everyone wanting to make their products and services easily purchasable straight from the website. Google are already helping you out here! Google Product Search lets you submit your products, which will then allow shoppers to easily and quickly find your site.
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To be successful in ecommerce you need to be proactive not passive. Continually analyzing to discover problem points and testing methods that better those points is essential. You must market, promote, adapt and be willing to go out on a limb in some cases — thinking outside the box. You must continually monitor the customer [...]
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Contravening prevailing wisdom, the results of a new survey from Knowledge Networks show that social media does not, in fact, drive purchases. Fewer than 5% of consumers age 18-34 “regularly turn to these sites for guidance on purchase decisions” on various product categories. Or, rather, a new survey from Knowledge Networks shows that very, very [...]
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Merchants that employ SAP software as their business foundation can now add payment capabilities more easily as a result of a collaboration between CyberSource Corporation (NASDAQ: CYBS) and Delego Software. The new software-as-a-service (SaaS) capability, in which CyberSource hosts the SAP-certified DelegoSRV integration, allows merchants to substitute a single online connection to CyberSource for what [...]
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Do you know how much your product or service costs? Hint: it’s not the price you are asking for it. In global warming terms, environmental cost is commonly referred to as a “footprint.” Most people understand that an environmental footprint of a product or company isn’t just about the manufacturing, but also the process of [...]
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Well, stop the presses, folks! Skype may have failed in its efforts to buy itself away from eBay, but that doesn’t mean the online auction site is going to be holding onto the telephony service in the long term. Today, eBay announces that they will spin Skype off with an IPO next year. Scheduled for [...]
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We’re all feeling the impact of current economic conditions. If you ask any retailer or service provider, they’re all sharing a similar story of having to work harder to find new customers and sales ops. Given Google’s vested interest in advertising and consumer’s shopping behavior, they have conducted a study of 8675 consumers which helps [...]
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Sometimes I mock Apple and sometimes I gush about them. This is a post where I will gush – a little. For some reason retailers in the US haven’t figured out that they can build up their consumer base simply by allowing consumers to order products online and have them shipped globally.
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I solved (at least partly) my problem maintaining rankings over time. Old pages that used to get traffic are once again seeing inbound search visits. I did it by tweaking my blog’s category pages, but I think the lessons are also helpful for ecommerce sites. By default, WordPress category pages show 10 posts. Similarly, most [...]
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